Defining Market Research

by Clinton Institute Claim Listing

This short course is designed to give you a very practical understanding of how market research is conducted and managed. You will learn the stages of market research – from identifying market research requirements in an organisation, developing a documented market research plan to describe its scop

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img Duration

1 Day

Course Details

This short course is designed to give you a very practical understanding of how market research is conducted and managed. You will learn the stages of market research – from identifying market research requirements in an organisation, developing a documented market research plan to describe its scope, objectives, timeline and budget.

What you can achieve?

Upon completion of this short course you’ll be able to:

  • Define the role of research in business development.

  • Develop data processing methods and data analysis techniques.

  • Design a project within given budgets and resource constraints.

  • Design research samples for market implementation.

  • Analyse the role and uses of qualitative and quantitative research.

  • Conduct consultation and stakeholder involvement.

  • Implement survey instruments.

  • Determine how to legally collect and store data.

  • Hobart Branch

    Liverpool St 169., Hobart

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