Design thinking is an intentional and collaborative approach to problem-solving. Through design thinking, solutions to complex problems can be identified and developed taking into consideration the personal elements of a problem.
DurationWhy attend a program on Design Thinking?
Executives, managers and project staff everywhere are seeking ways to strengthen their ability to lead and enhance innovation in their organisations. Design thinking is a powerful approach adopted by the best companies and government departments to meet the complex challenges facing their organisations. This program will help participants to develop a design-driven mindset that will elevate their current business thinking.
What is Design Thinking?
Design thinking is an intentional and collaborative approach to problem-solving. Through design thinking, solutions to complex problems can be identified and developed taking into consideration the personal elements of a problem. It's extremely tactile and empathetic in its approach. Participants don't discuss the problem, they feel the problem first-hand - you don't hypothesise solutions you find ways to physically construct and experience them.
Design thinking is about a mindset shift, embracing creativity as a tool. It provides a step-by-step process to find and execute solutions that improve profits, efficiency, and customer satisfaction, and keep your business ahead of the innovation curve.
Why traditional brainstorming doesn't work but Design Thinking does
Traditional brainstorming involves the spontaneous contribution of ideas from all members of a group. But executed simply it rarely proves fruitful. Why? Because we're not all spontaneous and we don't all contribute. Traditional brainstorming doesn't work for three key reasons:
Group-think is a plague: people latch onto bad ideas as the session foundation piece because they feel pressured to come up with something, however misguided.
Personality matters: the more extroverted personality types will happily contribute in the moment, while the more introverted personality types may wait to contribute after the fact, if and when they get an opening.
Rarely sees the light of day: all too often the pile of theoretical solutions to plaguing problems are shelved and left half-baked.
Put simply, brainstorming can lead to lowest common denominator thinking that gets lots of head nods because no one wants to disagree and many are just happy some else has added something to the whiteboard.
Design Thinking is about generating creative and collaborative workflows engineered at tackling big projects and prototyping to discover new solutions. What are the key facets that make it work? Building empathy for potential users and generating prototypes that allow you to test your ideas.
Course Objectives:
During this course we will focus on:
Understanding the design thinking process.
How to have a design thinking approach to brainstorming that gets new ideas off the whiteboard and into production.
Developing stronger innovation skills and the ability to enhance them in others.
Communication aids that translate design thinking into your organisation’s established business and project management processes.
Delivery Mode:
At OzTrain, we strongly believe in ‘Learning by Doing’, so this course will be a high energy and hands-on event. You will not just learn the techniques and their importance, but will be challenged to work in small teams to apply your learnings and experience design thinking.
This is a fast-paced workshop where participants pair up to interview each other, identify real needs, and develop a solution to redesign a real business process for their partner. Through this experience we hope you will take away some of the basic principles of Design Thinking and start to adapt them into your personal and professional routines.
Course Requirements:
An open mind and a willingness to roll your sleeves up and develop new skills.
Materials provided: Various handouts
Items to bring: Pen and paper
oztrain is a training and consultancy firm with an enviable reputation for the delivery of excellent tailor made programs for public and private sectors which build the capabilities of people and the capacity of departments and companies with a focus on the development of people.
What We Believe
oztrain holds the view that organisations are basically human systems in which people strive to behave rationally. Consequently, any change or response to change needs to take into account both rational and non-rational motives and reactions.
Any significant change, whether positive or negative, that challenges one's role and/or self concept will trigger a non-rational response that needs to be dealt with if the change is to be assimilated. This assimilation process often takes time and requires on-going support.
To be effective, cultural changes need to be implemented in a climate of trust and goodwill.
For on-going implementation, it is important to ensure the transfer of skills and knowledge to the organisation.
Learning needs to be supported. Learners returning to the workplace may need a range of options for support and reflection to reinforce new learning and to change old practices.
Learning needs to be appropriate and linked to the new culture and resources of the organisation. There is no point in an external provider operating in isolation.
The effective development of leadership skills is a process not an event. The task of developing training skills and capability is not a once a year event; it is a process which incorporates ongoing feedback, coaching, recognition and development on a regular basis.
The implementation of change is a shared responsibility between leaders and staff. Leaders must initiate and lead the process.
The process of leading people should be simplified and time efficient. It must be seen by users as useful practical techniques to assist in the ongoing management and development of people and teams.
Effective cultural change can only be as good as the knowledge and skills possessed by the leader and their attitudes toward their staff.
The design thinking methodology adopts a human-centred approach to problem-solving and innovation, prioritising an understanding of user and stakeholder needs and experiences.
Design thinking helps teams to not only come up with hundreds of product ideas, but identify the ideas that are viable, feasible and desirable.
The Design Thinking short course brings together these two worldviews to put the focus on your audiences, end users and customers. By putting human beings at the centre of your innovation efforts, you’ll learn how to turn prototypes into high-value solutions at a much faster rate.
Design Thinking is a new approach to problem solving, providing you with the tools to enhance your creativity, innovation and outcomes. This solution-focused process equips you with skills that can be used to achieve significantly better results for your business or organisation
 This design thinking course will equip you with the skills and confidence to turn good ideas into sustainable and improved outcomes with users/customers at the heart of your thinking and implementation.Â
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