Design Thinking

That is why, the need for design thinking process is vital to give life to the ideas generated. Today, with the pace of change constantly increasing in business, there is always a need to maintain a competitive advantage.

The vital, urgent need for constant creative thinking is as pervasive in industry today as computer terminals and interminable meetings. To survive, to thrive in business in the twenty-first century you need to be a potent idea generator. Nevertheless, good ideas are wasted unless brought to market.

Learning Objectives
Upon completion of this program, participants will acquire these:

• Learn how to process a structured thinking flow so not to waste time and achieve more result
• Learn, understand and create the core strategy tools in the 3 phases of design thinking and its implication
• Learn, understand and create the project charter to focus the thought process in the project.
• Learn, understand and draft the design brief to brainsteer the Service innovation process
• Learn, understand and identify insights from the data collected.
• Learn, understand and establish service design criteria and brainstorm ideas in the service innovation process

Who Should Attend

• This course welcomes Senior Managers, Head of Departments, Team Lead, Assistant Managers, Supervisors, Junior Managers, Sales & Marketing Personnel, Administration & Clerical Personnel, Customer Service Personnel, Front Liners

Key Contents

• Module 1: Design Thinking Introduction
• Module 2: Empathy Fieldwork
• Module 3: Define
• Module 4: Ideate
• Module 5: Prototype
• Module 6: Testing
• Module 7: Bringing design thinking back to the workplace