Design Thinking For Social Media

Social media content creation has become essential for both individuals and corporations to achieve their goals; the advent of social media platforms like TikTok has revolutionised the way businesses run.

This program will help participants apply design thinking methodologies and execute design thinking processes to challenge norms and conventions in the organisation. There will be a special focus on problem-solving for digital transformation in an increasingly digital world. Adopting new methods to reach new segments for organisations.

The workshop, conducted by Design Thinking experts and endorsed by TikTok, will ensure participants work through the six stages of the Design Thinking process to facilitate unique and innovative solutions, while improving the quality of content produced on the TikTok platform.

A practical approach will be taken where learners will produce TikTok videos that embodies their creativity to solve real problems.

Course Objectives

By the end of the programme, participants will be able to:

• Build-up empathy and realise true innovations in social media content creation

• Internalise the design thinking mindset

• Create solution prototypes for social media content creation

• Test prototypes in real-world testing

• Review stakeholders’ feedback

Who Should Attend

Recommended for individuals who would like to establish a social media presence, entrepreneurs who would like to improve their digital reach and venture into Online Marketing and employees who would like to create a social media content for internal or external stakeholders.