Design Thinking Training

What is design thinking and why is it important?

Design thinking is a process for solving problems by prioritising the end user's needs above all else. It is solution based and user centric rather than problem based.

Design Thinking relies on observing, with empathy, how people interact with their environments, and employs an iterative, hands-on approach to creating innovative solutions.

It's about thinking how humans will engage with the product or service rather than how the organisation thinks they will engage or what they need.

It's about asking questions such as "Who will be using this product?" and "How will this solution impact the user?"

The first and most important, step of design thinking is building empathy with users. By understanding the person affected by a problem, you can find a more impactful solution.

On top of empathy, design thinking is centred on observing the interaction between the user and the product, drawing conclusions based on research, and ensuring the user remains the focus of the final implementation.