Design Thinking: Transform How You Create and Innovate

Design Thinking enables you to combine the traditional internal focus on your organisation’s linear objectives and business metrics with an outward creative focus that challenges assumptions and redefines problems to deliver better business outcomes.

The Design Thinking short course brings together these two worldviews to put the focus on your audiences, end users and customers. By putting human beings at the centre of your innovation efforts, you’ll learn how to turn prototypes into high-value solutions at a much faster rate.

Learning Outcomes

Upon completion of this course you’ll be able to:

• Recognise the historical, societal and technological shifts leading to Design Thinking

• Empathise with the end user and their needs to extract consumer insights and articulate problem statements

• Brainstorm potential solutions by tapping into the diversity of expertise, personality, opinions and experiences of the core team

• Select and move the best ideas to low-fidelity prototypes to engage smaller audiences faster

• Refine and clarify thinking by observing, testing, questioning and listening

• Engage and collaborate with other departments to change the culture and speed up innovation

The workshop will blend historical context, brainstorming techniques, best practices and case studies to enable participants to take-away actions plans for their companies.