The digital age has opened new channels of communication and new types of messages. This course will offer students real world experience in planning, implementing, and measuring a digital marketing campaign that is embedded in an integrated marketing strategy.
DurationThe digital age has opened new channels of communication and new types of messages. This course will offer students real world experience in planning, implementing, and measuring a digital marketing campaign that is embedded in an integrated marketing strategy.
Students will explore Google Ads certification and learn to plan, execute, and measure digital advertising campaigns.
Vancouver Community College is a public community college in Vancouver, British Columbia, Canada. Founded in 1965, it is the oldest community college in British Columbia, offering 91 certificate programs, 31 diploma programs, and 3 bachelor's degree programs. VCC has two campuses: Broadway and Downtown.
Learn to write dynamic advertisements and sales and marketing brochures for products and services. Get instructor and peer feedback as you learn to write influential sales and marketing brochures, letters and other documents
Academic writing and “copywriting” (writing for marketing purposes) are very different arts, yet each can inform the other. Learn the basics of writing to sell, and you will not only gain some valuable skills that can benefit you outside of academia but also sharpen your writing skills in gener...
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