Digital Advertising Course

Consumers in Singapore spend more than two thirds of their waking hours on digital devices daily, with the top gadget used being the smartphone. With the advent of the smartphone, digital disruption is here to stay and brands need to adopt a customer-focused digital strategy to cut through the noise and stay relevant.

Digital advertising is one of the ways to efficiently reach a wide targeted audience and effectively deliver timely and relevant marketing messages to achieve marketing and business objectives. A well-developed and well-targeted digital advertising campaign can benefit your business in the following ways:

• Significantly improve brand recall (by consistently displaying your ads to your target audience) and drive brand awareness and interaction
• Showcase your ads to relevant customers at appropriate stages of the consumer buying journey, increasing the likelihood of securing purchase
• Amplify the synergy between both online and offline channels (Omni-channel) and to deliver a consistent omni-channel customer experience
• Increase your reach – as consumers today spend a significant amount of time on digital devices (mobile, tablet, desktop)

This 2-day Digital Advertising course provides you with a realistic and practical setting where proper understanding and interpretation of how each digital advertising channel functions and performs beats sloppy guesswork and assumptions.

To better facilitate the learning, a mix of group work, discussions, case studies, and role-playing will be used. Packed with a combination of successful and unsuccessful real world case studies, you will learn how to identify and avoid costly mistakes and most importantly develop and implement successful Digital Advertising campaigns.

In this digital advertising course, you will learn:

• How to objectively plan, implement, and measure your media effectiveness across various digital advertising channels
• How digital advertising plays a role in the marketing ecosystem and customer journey
• How to develop and execute a holistic digital advertising campaign, optimise and critique performance metrics
• How to appropriately critique key performance metrics and be smart about it (key metrics to analyse and optimise to ensure your campaign objectives are met)
• How to navigate and manage internal and external business stakeholders in a strategic manner
• And much more