Digital Advertising Strategy Specialization

This specialization takes a critical look at digital advertising tactics for small businesses. Students will learn how to generate and launch ad campaigns on small budgets with limited-to-no design skills.

These courses include; search (Google Ads), social media and native advertising.

When you finish every course and complete the hands-on project, you’ll earn a Certificate that you can share with prospective employers and your professional network.

What You Will Learn?

• Understand the major advertising platforms, including: display, video, audio, sponsored, native, social media, search and programmatic.
• Execute tailored digital advertising campaigns on: Google Ads (Search), Facebook, Instagram, Twitter and Taboola.
• Interpret ad performance metrics for most popular advertising types and develop measurement plans for a business given an objective.