You’ll explore the concepts that underpin effective social media strategy, learn to use digital tools to increase customer engagement and brand reputation and understand how to use online promotion for organisational gain.
DurationBuild your brand, grow your audience and connect with future customers with online marketing. Find out how with this digital and social media marketing fundamentals course.
You’ll explore the concepts that underpin effective social media strategy, learn to use digital tools to increase customer engagement and brand reputation and understand how to use online promotion for organisational gain.
About this microcredential
Digital and social media marketing offer unique opportunities for customer engagement. During this microcredential you’ll explore digital media tools, channels and opportunities shaping the marketing landscape and learn how to deploy them at each stage of the customer journey.
Powered by the world-class teaching and the advanced research expertise of the UTS Business School, this course will explore:
The main digital marketing channels and how to use them
Changes in digital technologies and the digital marketing landscape
The opportunities and challenges of different digital marketing tools
The use of social media platforms to enhance the customer experience
Online data collection to inform brand strategy and increase customer engagement.
Key benefits of this microcredential
This microcredential has been designed to equip you to:
Apply contemporary marketing theories and frameworks to today’s marketing landscape
Evaluate current digital marketing practices to determine best practice and identify opportunities for improvement
Design effective marketing solutions to achieve desired organisational outcomes.
This microcredential aligns with the 3 credit point subject, Digital and Social Media Marketing (26809) in the Executive Master of Business Administration (C04424). This microcredential may qualify for recognition of prior learning at this and other institutions.
Who should do this microcredential?
This microcredential has been designed to bring your brand to life, whether you’re self-made or working in the start-up, private or public sector.
This course will benefit:
Aspiring digital and social media marketing professionals
Communications, marketing and sales professionals seeking digital experience
Customer experience or customer service workers
Entrepreneurs or small business owners
UX and UI designers
Process improvement professionals.
UTS is the top-ranked young university in Australia. Our vision is to be a leading public university of technology recognised for our global impact. We’re known for our innovative teaching. We’re committed to practical innovation and research that benefits industry and society.
We believe in social change to create a more just and equal world. UTS acknowledges the Gadigal People of the Eora Nation and the Boorooberongal People of the Dharug Nation.
Upon whose ancestral lands our campuses now stand. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands.
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