Digital and Social Media Marketing

Build your brand, grow your audience and connect with future customers with online marketing. Find out how with this digital and social media marketing fundamentals course.

You’ll explore the concepts that underpin effective social media strategy, learn to use digital tools to increase customer engagement and brand reputation and understand how to use online promotion for organisational gain.

About this microcredential

Digital and social media marketing offer unique opportunities for customer engagement. During this microcredential you’ll explore digital media tools, channels and opportunities shaping the marketing landscape and learn how to deploy them at each stage of the customer journey.

Powered by the world-class teaching and the advanced research expertise of the UTS Business School, this course will explore:

• The main digital marketing channels and how to use them

• Changes in digital technologies and the digital marketing landscape

• The opportunities and challenges of different digital marketing tools

• The use of social media platforms to enhance the customer experience

• Online data collection to inform brand strategy and increase customer engagement.

Key benefits of this microcredential

This microcredential has been designed to equip you to:

• Apply contemporary marketing theories and frameworks to today’s marketing landscape

• Evaluate current digital marketing practices to determine best practice and identify opportunities for improvement

• Design effective marketing solutions to achieve desired organisational outcomes.

This microcredential aligns with the 3 credit point subject, Digital and Social Media Marketing (26809) in the Executive Master of Business Administration (C04424). This microcredential may qualify for recognition of prior learning at this and other institutions.

Who should do this microcredential?

This microcredential has been designed to bring your brand to life, whether you’re self-made or working in the start-up, private or public sector. 

This course will benefit:

• Aspiring digital and social media marketing professionals

• Communications, marketing and sales professionals seeking digital experience

• Customer experience or customer service workers

• Entrepreneurs or small business owners

• UX and UI designers

• Process improvement professionals.