Digital Business Series

Digital marketing is a broad topic and can be confusing for business leaders. This series simplifies all the concepts of digital marketing into a cohesive guide that helps business navigate its many often technical subjects and understand how incorporate them into the business fabric.

Central to this module is the concept of digital transformation. As businesses move from physical brick and mortar stores onto a more connected and omni-channel model, this module is designed to demystify the topic of transformation and what it entails.

This series is designed for the novice but as marketers, this workshop is excellent as a catch-all for all digital marketing concepts and a refresher to those who are more advanced.

In summary this 2 days workshop covers the following concepts:

• Understanding the fundamentals of digital marketing

• Digital Marketing and consumer trends (Singapore focus)

• Digital transformation and what it entails

• Scope of digital marketing

• Social media marketing basic

• Content creation basic

• Digital advertising basic

• Marketing automation

• Digital branding

• Data analytics

• Customer Relationships Management

• Customer journey

Duration:

2 days

Who should attend:

• Management

• Business owners and leaders

• CMO, CTO, CEO

• Marcom and PR

• Marketer in general

Take-aways:

After the workshop, attendees will be able to:

• Know what is digital transformation and

• Plan a transformation journey and workflow for their organizations

• Identify gaps in their capabilities and technology

• Know how marketing fits together and the optimal organizational structure for effective digital outreach and engagement

• Understand basic benchmarks for marketing excellence

• Know how to automate certain core marketing functions

• Understand key marketing challenges and bottlenecks

• Know how to analyze marketing metrics