Digital Business Skills Training Course

Right now, potential customers will be searching for your products and services ? and if they don’t find their way to your site, you could be deferring them to a competitor. Imagine if your website could rank above your competitors’, using the kind of search terms that turn your visitor traffic...

ITY Marketing is an online marketing agency that creates and implements strategies to increase online visibility, nurture customer engagement and drive business growth. We are a small and highly agile team with an impressive track record in the online marketing world. Based in Edinburgh.

Our Social Media training day is a fully interactive day and we actively encourage working directly on existing or new Social Media platforms to help you get a real feel for things. We also have regular Q&A sessions throughout the day to focus on specific concerns or questions.

A strong social media presence is key to reaching out to new customers and a platform in which you can showcase your business. Social media is able to support promotional material with the added bonus of others being able to share your products.

The Email Marketing module covers industry best practices for creating and delivering effective email marketing campaigns. The module covers the four foundational aspects of email marketing: data capture and subscriber segmentation, email design and content, email delivery, as well as measurement