Digital & Content Marketing Course

Relationships are at the core of every human interaction, and digital transformation is about building and nurturing these relationships across touchpoints. This course addresses the need to provide robust structures, strategies, and frameworks to start and sustain digital marketing strategies, driven by relevant, audience-centric content. Digital transformation is also much more than transporting existing content to online spaces: organisations have the potential to build strong, long-lasting relationships with audiences, while integrating sales, community management, and content creation skills.

This course will teach you how to motivate your users to find time for your content, and find your content worth spending time over. You will also learn how to marshal brand-speak, addressing audience perspectives in your posts, tweets, chats, feeds, blogs, and updates. This course is covered by the ASEAN subsidy for eligible participants.