This course addresses the need to provide robust structures, strategies, and frameworks to start and sustain digital marketing strategies, driven by relevant, audience-centric content.
DurationRelationships are at the core of every human interaction, and digital transformation is about building and nurturing these relationships across touchpoints. This course addresses the need to provide robust structures, strategies, and frameworks to start and sustain digital marketing strategies, driven by relevant, audience-centric content. Digital transformation is also much more than transporting existing content to online spaces: organisations have the potential to build strong, long-lasting relationships with audiences, while integrating sales, community management, and content creation skills.
This course will teach you how to motivate your users to find time for your content, and find your content worth spending time over. You will also learn how to marshal brand-speak, addressing audience perspectives in your posts, tweets, chats, feeds, blogs, and updates. This course is covered by the ASEAN subsidy for eligible participants.
We are a team of communication specialists helping solve the myriad communication challenges affecting information communities. Since our founding in 2005, we have been a learning resource.
For governments, charities, businesses, academia, NGOs, and startups. We take a unified approach to communication design and information literacy, delivering sound principles and scalable practices to organisations.
Affiliate marketing is a digital marketing model that connects retailers with independent sales and marketers who are willing to invest time and money to sell their products. Most of the available affiliate marketing models are based on performance which means that retailers only pay when the affil...
Learn how to develop and deploy a complete Evegreen Content Strategy. Walkthrough all aspects of Search-Friendly Content development - including structuring and optimising winning SEO-friendly content.
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WSQ – Social Media Marketing course has been designed as an introduction to social media marketing and will serve to answer all the questions you have above and more.
Email Marketing is key to digital marketing Return on Investment (ROI), as it allows businesses to integrate their social media and digital marketing efforts, allowing businesses to re-market to their customers at the right time, re-engaging their most engaged customers.
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