This course is for those interested in a career in the social media marketing or business owners who wish to use social media marketing to improve their business reach. There are no pre-requisites to take this course. All you need is a keen interest in social media marketing.
DurationThe primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.
A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign.
The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.
Training and development
This course is for those interested in a career in the social media marketing or business owners who wish to use social media marketing to improve their business reach. There are no pre-requisites to take this course. All you need is a keen interest in social media marketing.
Skills and qualifications
Principles of Online and Offline Marketing is the principle module, takes about 5 months to complete and covers topics including:
Seven principles of marketing
Marketing Campaigns
Customer Relationship Marketing
Audience Engagement
Engagement Methodologies
Return on Investment (ROI)
Principles of Coding takes about 3 months to complete and covers topics including:
Web Technologies
Search Engines
Coding languages
Hardware and software components
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