Consumption of digital media content has increased exponentially over time. Today, the competition for consumers’ attention is more intense than ever before.Â
DurationConsumption of digital media content has increased exponentially over time. Today, the competition for consumers’ attention is more intense than ever before.
Therefore, it is vital for digital marketers to update their knowledge and skill sets to match the fast-changing environment in which they operate. Digital marketers would also need to stay up-to-date with content trends to remain relevant; capturing the attention of digital audiences.
This course aims to prepare learners to be job-ready, specifically for a digital marketing role. Upon completion, you can look forward to chart a career in small-medium-enterprises, multi-national corporations or media agencies.
Among areas that will be covered in this course include search engine optimisation (SEO), search engine management (SEM), social media analytics, social media tactics as well as strategies, and digital marketing plans.
Learning Objectives:
First established in 2002, Republic Polytechnic (RP) had an initial enrolment of just 800. Over the years, RP has grown from strength to strength building our reputation as a tertiary institution of academic excellence. Today, we are home to a lively community of about 14,000 students and more than 1,000 staff.
The first educational institution in Singapore to leverage the Problem-based Learning approach for all its diploma programmes, RP has seven schools offering courses in Applied Science, Engineering, Management and Communication, Hospitality, Infocomm, Sports, Health & Leisure, and Technology for the Arts.
To support Singapore’s national effort to promote continuous, lifelong learning, our Academy for Continuing Education (ACE) offers a wide range of part-time programmes.
Republic Polytechnic is committed to nurturing innovation and entrepreneurial learning in an environment that develops problem-solving skills and lifelong learning opportunities. Its holistic and broad-based curriculum prepares students for an active and meaningful role in society as problem solvers, respected professionals and passionate citizens.
Republic Polytechnic strives for excellence by achieving various international and national accreditations, including ISO 9001, ISO 14001, ISO 45001, ISO 22301.
WSQ Social Media Video Marketing Programme course is offered by Zing Quotient.
This highly sought-after course will equip you with skills from identifying the appropriate social media channels to reach out to your target customers to executing a marketing campaign on social media effectively!
Google Analytics is a free and powerful web analytics tool that allows any business to track key metrics that affect online traffic performance, providing you with the opportunity to evaluate the effectiveness of digital marketing campaigns.
As businesses around the world digitalise, professionals at all career stages need to learn, and be updated with the latest innovative tools and techniques in digital marketing.
Anyone can learn Social Media Marketing from a YouTube video. But when you are trained by an industry leader who has to fight the market, the algorithm changes, the COVID-19 downturn and the budget constraints of businesses, it is a different ballgame.
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