Consumption of digital media content has increased exponentially over time. Today, the competition for consumers’ attention is more intense than ever before.Â
DurationConsumption of digital media content has increased exponentially over time. Today, the competition for consumers’ attention is more intense than ever before.
Therefore, it is vital for digital marketers to update their knowledge and skill sets to match the fast-changing environment in which they operate. Digital marketers would also need to stay up-to-date with content trends to remain relevant; capturing the attention of digital audiences.
This course aims to prepare learners to be job-ready, specifically for a digital marketing role. Upon completion, you can look forward to chart a career in small-medium-enterprises, multi-national corporations or media agencies.
Among areas that will be covered in this course include search engine optimisation (SEO), search engine management (SEM), social media analytics, social media tactics as well as strategies, and digital marketing plans.
Learning Objectives:
First established in 2002, Republic Polytechnic (RP) had an initial enrolment of just 800. Over the years, RP has grown from strength to strength building our reputation as a tertiary institution of academic excellence. Today, we are home to a lively community of about 14,000 students and more than 1,000 staff.
The first educational institution in Singapore to leverage the Problem-based Learning approach for all its diploma programmes, RP has seven schools offering courses in Applied Science, Engineering, Management and Communication, Hospitality, Infocomm, Sports, Health & Leisure, and Technology for the Arts.
To support Singapore’s national effort to promote continuous, lifelong learning, our Academy for Continuing Education (ACE) offers a wide range of part-time programmes.
Republic Polytechnic is committed to nurturing innovation and entrepreneurial learning in an environment that develops problem-solving skills and lifelong learning opportunities. Its holistic and broad-based curriculum prepares students for an active and meaningful role in society as problem solvers, respected professionals and passionate citizens.
Republic Polytechnic strives for excellence by achieving various international and national accreditations, including ISO 9001, ISO 14001, ISO 45001, ISO 22301.
The course gives students the creative and technical knowledge and skills they need to become professionals in the multimedia design industry. It first equips students with the fundamental, broad-based skills in graphic design.
Affiliate marketing is a digital marketing model that connects retailers with independent sales and marketers who are willing to invest time and money to sell their products. Most of the available affiliate marketing models are based on performance which means that retailers only pay when the affil...
We partner up with businesses to co-curate a digital marketing strategy that works. Understanding its target audience goes beyond identifying segments to formulate digital strategies led by the customer journey, to send the right message at the right moment
Digital Marketing is now an integral part of every business. To thrive in today’s business landscape, it is crucial to learn how to leverage digital marketing to drive business performance.
Social Media Marketing is a key digital marketing to increase brand awareness, generate leads and sales, grow your brand’s audience, increase web traffic.
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