Learn and explore Digital Marketing and how Analytics can be used as an edge in this field. Uncover the inter-relation & inter-dependence of the two and derive useful insights with our customized case studies.
Learn and explore Digital Marketing and how Analytics can be used as an edge in this field. Uncover the inter-relation & inter-dependence of the two and derive useful insights with our customized case studies.
The course starts with an introduction to digital marketing and analytics; explore for yourself, how and why these two fall so effortlessly in sync. The course then goes on to introduce marketing skills like SEO, SMM, SEM, SMO, Website Creation, E-commerce Management, while also familiarizing participants with Email Marketing, Blogging, Mobile Marketing, and Design Essentials, etc.
In the Web & Digital Analytics segment, we train the participants on building blocks of Web & Digital Analytics and on developing strategies, reporting, analysis & recommendations and optimization.
The module will also teach analytical tools like Google Analytics, Google Search Console and HubSpot. Participants will learn to model marketing mix, apart from assessing metrics for measuring brand assets and Customer Lifetime Value.
Further, learn what is A/B testing and how it helps improve customer experience and conversion on a website using measurements like - goals, metrics, hypothesis & opportunity prioritization, and running & analyzing A/B testing.
Use visualization tools like Google Data Studio to import, analyze, visualize, and generate insights efficiently. Also learn Scenario & Sensitivity Analysis, Customer Analytics and Geo-marketing Analytics, forming the basis of Marketing Analytics.
This is a transformative module that does not let your productivity be affected by the current lockdown situation in India. We start as an online module, with classes being conducted via live, interactive lectures that will gradually transition into regular classroom sessions once the pandemic situation in the country settles down.
Boston Institute of Analytics is an international organization that imparts training in predictive analytics, machine learning and artificial intelligence and other emerging technologies,
To students and working professionals via classroom training conducted by industry experts. BIA is headquartered in Boston, USA and has training programs across the globe with a mission to bring quality education in emerging technologies.
Completing this course will give you a solid understanding of basic digital marketing principles, when and why to use them.
This module will get participants started on the road to implementing effective digital marketing campaigns. The Introduction to Digital Marketing module introduces the foundational aspects of digital marketing
Social media is a fundamental part of marketing and brand building in today’s market.
Social Media is a key tool through which businesses can gain competitive advantage. This course will enable delegates to understand the range of social media channels available and how to best deploy them to develop a plan of activity.
This course is perfect for any beginner who is interested in promoting and marketing themselves as an artist/designer/maker using social media. This short course will introduce you to different ways to promote yourself and your art and design work using digital platforms and social media.
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