Learn and explore Digital Marketing and how Analytics can be used as an edge in this field. Uncover the inter-relation & inter-dependence of the two and derive useful insights with our customized case studies.
Learn and explore Digital Marketing and how Analytics can be used as an edge in this field. Uncover the inter-relation & inter-dependence of the two and derive useful insights with our customized case studies.
The course starts with an introduction to digital marketing and analytics; explore for yourself, how and why these two fall so effortlessly in sync. The course then goes on to introduce marketing skills like SEO, SMM, SEM, SMO, Website Creation, E-commerce Management, while also familiarizing participants with Email Marketing, Blogging, Mobile Marketing, and Design Essentials, etc.
In the Web & Digital Analytics segment, we train the participants on building blocks of Web & Digital Analytics and on developing strategies, reporting, analysis & recommendations and optimization.
The module will also teach analytical tools like Google Analytics, Google Search Console and HubSpot. Participants will learn to model marketing mix, apart from assessing metrics for measuring brand assets and Customer Lifetime Value.
Further, learn what is A/B testing and how it helps improve customer experience and conversion on a website using measurements like - goals, metrics, hypothesis & opportunity prioritization, and running & analyzing A/B testing.
Use visualization tools like Google Data Studio to import, analyze, visualize, and generate insights efficiently. Also learn Scenario & Sensitivity Analysis, Customer Analytics and Geo-marketing Analytics, forming the basis of Marketing Analytics.
This is a transformative module that does not let your productivity be affected by the current lockdown situation in India. We start as an online module, with classes being conducted via live, interactive lectures that will gradually transition into regular classroom sessions once the pandemic situation in the country settles down.
Boston Institute of Analytics is an international organization that imparts training in predictive analytics, machine learning and artificial intelligence and other emerging technologies,
To students and working professionals via classroom training conducted by industry experts. BIA is headquartered in Boston, USA and has training programs across the globe with a mission to bring quality education in emerging technologies.
Through our Facebook and Instagram Ads Training, you will learn how to create Facebook and Instagram Ad campaigns and how to tailor this to your digital marketing strategy.
Our workshops are designed to be fun, interactive and solution-focused. No matter the business, design or content challenge you’re facing our UX Director can guide you through valuable exercises to create clear next
During this Traineeship you will plan and manage a marketing campaign, learn about using different digital platforms and review and evaluate your work in response to a brief. The perfect introduction to a career in digital marketing!
Internet infrastructure is much stronger than ever before with professionals building skills in the digital space from their early education years.
The Email Marketing module covers industry best practices for creating and delivering effective email marketing campaigns. The module covers the four foundational aspects of email marketing: data capture and subscriber segmentation, email design and content, email delivery, as well as measurement
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