Digital Marketing And Communications Course Information Course is Offered by European Centre of Technology. What is Digital Marketing? Develop a digital strategy for the fast-paced digital environment.
DurationWhat is Digital Marketing? Develop a digital strategy for the fast-paced digital environment
Who Is It For
Businesses and business owners looking to improve their digital skills & strategy.
Individuals wanting to gain essential knowledge to apply to their career.
People from technical backgrounds wishing to learn about digital marketing.
Course Content
Understand the impact of the disruptive digital environment
What is digital marketing? An introduction to digital marketing and communications
Digital disruption
Digital marketing examples
Emerging themes and current digital communication trends
Measurement and evaluation
Develop strategy in order to acquire, convert and retain customers
Planning and implementing digital marketing and communications strategy
Creating a buyer persona
Digital Marketing Models
Agile marketing
Analysing your audience
Digital marketing tools and tactics
Search marketing – SEO & PPC
Mobile
Utilising Social Media – LinkedIn, Facebook, Twitter etc.
Content marketing
Video
Using Google tools
Other digital tools and technologies
The internationally recognised Galileo Master Certificate has been awarded for over 40 years and earned a strong reputation in the industry, where it has been awarded to high-profile companies such as Coca Cola, Tesco, Oxfam GB, the Royal Air Force, Ferrero, Fiat and Honeywell.
The European Centre of Technology ECT is an Independent Professional Body and trains over 5000 individuals each year on more than 300 training courses across Europe. Approved courses leading to the Certificate are delivered in 21 Universities worldwide.
The Digital Marketer Apprenticeship will equip students to define, design, build and implement digital campaigns across a variety of on line and social media platforms to drive customer acquisition, customer engagement and customer retention.
Enrich yourself with a detailed understanding of how Google measures quality and what you need to do to begin building valuable organic website traffic.
Social Media is a key tool through which businesses can gain competitive advantage. This course will enable delegates to understand the range of social media channels available and how to best deploy them to develop a plan of activity.
On this course you will learn to improve your brand’s presence by creating, growing and sustaining a loyal community. We showcase and teach the latest techniques to facilitate: attracting larger audiences, using earned media to spread the word
This fully-funded course is project-based, the online learning experience is designed to transform your skillset and launch a new career as a python coder.
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