Digital Marketing And Communications Course Information

What is Digital Marketing? Develop a digital strategy for the fast-paced digital environment

Who Is It For

• Businesses and business owners looking to improve their digital skills & strategy.

• Individuals wanting to gain essential knowledge to apply to their career.

• People from technical backgrounds wishing to learn about digital marketing.

Course Content

Understand the impact of the disruptive digital environment

• What is digital marketing? An introduction to digital marketing and communications

• Digital disruption

• Digital marketing examples

• Emerging themes and current digital communication trends

• Measurement and evaluation

Develop strategy in order to acquire, convert and retain customers

• Planning and implementing digital marketing and communications strategy

• Creating a buyer persona

• Digital Marketing Models

• Agile marketing

• Analysing your audience

Digital marketing tools and tactics

• Search marketing – SEO & PPC

• Mobile

• Utilising Social Media – LinkedIn, Facebook, Twitter etc.

• Content marketing

• Video

• Using Google tools

• Other digital tools and technologies