Digital Marketing And Communications Course Information

by European Centre of Technology Claim Listing

Digital Marketing And Communications Course Information Course is Offered by European Centre of Technology. What is Digital Marketing? Develop a digital strategy for the fast-paced digital environment.

£810

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img Duration

2 Days

Course Details

What is Digital Marketing? Develop a digital strategy for the fast-paced digital environment

 

Who Is It For

  • Businesses and business owners looking to improve their digital skills & strategy.

  • Individuals wanting to gain essential knowledge to apply to their career.

  • People from technical backgrounds wishing to learn about digital marketing.

 

Course Content

 

Understand the impact of the disruptive digital environment

  • What is digital marketing? An introduction to digital marketing and communications

  • Digital disruption

  • Digital marketing examples

  • Emerging themes and current digital communication trends

  • Measurement and evaluation

 

Develop strategy in order to acquire, convert and retain customers

  • Planning and implementing digital marketing and communications strategy

  • Creating a buyer persona

  • Digital Marketing Models

  • Agile marketing

  • Analysing your audience

 

Digital marketing tools and tactics

  • Search marketing – SEO & PPC

  • Mobile

  • Utilising Social Media – LinkedIn, Facebook, Twitter etc.

  • Content marketing

  • Video

  • Using Google tools

  • Other digital tools and technologies

  • Edinburgh Branch

    Napier University, 10 Colinton Rd, Edinburgh

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