Digital Marketing And Communications Course Information Course is Offered by European Centre of Technology. What is Digital Marketing? Develop a digital strategy for the fast-paced digital environment.
DurationWhat is Digital Marketing? Develop a digital strategy for the fast-paced digital environment
Who Is It For
Businesses and business owners looking to improve their digital skills & strategy.
Individuals wanting to gain essential knowledge to apply to their career.
People from technical backgrounds wishing to learn about digital marketing.
Course Content
Understand the impact of the disruptive digital environment
What is digital marketing? An introduction to digital marketing and communications
Digital disruption
Digital marketing examples
Emerging themes and current digital communication trends
Measurement and evaluation
Develop strategy in order to acquire, convert and retain customers
Planning and implementing digital marketing and communications strategy
Creating a buyer persona
Digital Marketing Models
Agile marketing
Analysing your audience
Digital marketing tools and tactics
Search marketing – SEO & PPC
Mobile
Utilising Social Media – LinkedIn, Facebook, Twitter etc.
Content marketing
Video
Using Google tools
Other digital tools and technologies
The internationally recognised Galileo Master Certificate has been awarded for over 40 years and earned a strong reputation in the industry, where it has been awarded to high-profile companies such as Coca Cola, Tesco, Oxfam GB, the Royal Air Force, Ferrero, Fiat and Honeywell.
The European Centre of Technology ECT is an Independent Professional Body and trains over 5000 individuals each year on more than 300 training courses across Europe. Approved courses leading to the Certificate are delivered in 21 Universities worldwide.
Liberty’s social media training courses are completely tailored to you and your goals. Liberty’s social media training is delivered by digital experts who live and breathe likes, shares, tweets, and, most importantly, social engagement.
Google Analytics is the most popular and intuitive web analytics tool available today. This training course is aimed at internet marketers, PR departments and content creators and focuses on teaching delegates the GA user interface, how to finding data efficiently and how to interpret the results.
This Specialized course will highlight on the skills required to optimize website content for top SE Ranking.
Social media is a fundamental part of marketing and brand building in today’s market.
This online Content Marketing course teaches you content marketing best practices. Learn how to craft your social media messaging to bring visitors to your website. Understand the importance of keywords on your homepage and the growing importance of voice search.
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