As you embark on this 18-week journey, you’ll dive into a challenging curriculum and learn more than you thought was possible. With an immersive classroom environment, extensive support, and collaboration with your classmates, you will get hands-on experience in digital marketing.
As you embark on this 18-week journey, you’ll dive into a challenging curriculum and learn more than you thought was possible. With an immersive classroom environment, extensive support, and collaboration with your classmates, you will get hands-on experience in digital marketing.
Learn how to create and execute a successful marketing strategy, including campaign development, user acquisition, digital advertising, content marketing, retention strategy, SEO, content optimisation, and more.
Gain real-world experience using popular tools and technologies such as Google Ads, Google Analytics, Facebook Ads Manager, and WordPress.
Monash is a modern, global, research-intensive university, delivering education and research excellence in Australia and across the Indo-Pacific. We’re making a positive impact on today's global challenges – whether that’s by mitigating climate change, easing geopolitical insecurity or fostering healthy communities.
History
Named after engineer, military leader and public administrator Sir John Monash, Monash University was established by an Act of Parliament in 1958. When our first students began their studies at our foundation campus in Clayton in 1961, we became the first university established in the state of Victoria in over 100 years.
Our strategic goals
Built from the University’s culture and values as they have developed since its beginnings in the 1960s, our four strategic goals were set during the formulation of Monash University’s previous Strategic Plan in 2014.
These goals have been redefined for the next decade to support the University’s response to climate change, preserving geopolitical security and fostering thriving communities.
Foundations
Through foundations of culture and capabilities, we have outlined the values that will underpin the behaviours and decisions of the University and shape Monash culture, and the key performance and outcomes to assess the implementation of Monash University’s Strategic Plan.
Our world university rankings
We've achieved an enviable reputation for research and teaching excellence in a short 60 years and are ranked among the world's top universities.
Are you looking to upskill your knowledge in social media and broader digital marketing? Perhaps you need help navigating your way around Meta Ads Manager or need a tutorial on how Google Analytics 4 works?
The focus of these courses is to help you use Facebook and Linked In to promote and develop your business. There are over 15 million Facebook users and over 10 million LinkedIn users in Australia, with most of them in the 25 to 34 year age bracket.
You’ll explore the concepts that underpin effective social media strategy, learn to use digital tools to increase customer engagement and brand reputation and understand how to use online promotion for organisational gain.
We’ll teach you how to create engaging videos, blogs, Social Media posts and various other forms of content to attract customers, promote your business and sell your products and services.
This course provides novice or first-time content creators with basic skills and knowledge to transform ideas and concepts into industry-standard media productions for web and social media applications.
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