Digital Marketing (Brand Marketing)

It will amplify your organisation’s performance marketing and speed up the sales cycles. And is the only sustainable way to get noticed, chosen and preferred. This 4-day course designed to help marketing professionals create and refine a strategic brand identity, this program will give you deep marketing knowledge across key brand disciplines.

The biggest challenge for any business is to be top of mind. In saturated markets, a strong brand is no longer just nice-to-have — it’s a life raft.

Learning Objectives

• Create and refine a strategic brand identity
• Radically stand out and win on brand in an oversaturated market
• Master messaging, storytelling and digital psychology
• Create your community strategy and build one with confidence 

Prerequisites

• NA

Target Audience

• Digital marketer and sales professionals.

Training Outline

Brand Fundamentals

• What is Branding?

Brand Success

• Positioning
• Radical Differentiation
• Brand strategy

Social Media Marketing

• Introduction
• Social Channel
• Identify your audience
• Content creation
• Social Media KPIs
• Goals of Social Media
• Brand Management

Content Marketing

• Messaging
• Product Massaging
• Storytelling
• Digital psychology and behavioural design
• Integrated Public relation & SEO

Community Management

• Build your tribe
• Audience building
• Organic social media
• Community Building
• Community Strategy