Digital Marketing

Digital marketing is an ever-evolving field with new advancements and innovations happening every day and one needs to update their skill set to stay in the race.

Many organizations have embarked on their digital transformation journeys after seeing a rise in the demand for a digital landscape that is spread outside of traditional spheres. Learn how to improve the effectiveness of marketing activities and drive greater value for marketing in your organization. This well-rounded curriculum on digital marketing includes SEO, web analytics, content marketing, paid search, and more.

This course is a compendium of the basic concepts of digital marketing. The course imparts training on website planning and creation, Search Engine Optimization(SEO), PPC advertisements and Google Ads, Search Ads, Shopping ads, App installation ads, and video marketing ads.

The guidelines of Mobile Marketing, Social Media Marketing, Content Marketing, Email Marketing, and Affiliate Marketing are elaborated upon. The course also helps the student create the best Internet Marketing Strategy for his organization.

This structured curriculum will train students to engage with the consumer and lower customer acquisition costs through targeted marketing. Launch your career in this creative and challenging field with the digital marketing course.