Digital Marketing is the promotion and sale of a product or service through digital channels and the associated tactics that make it happen.
DurationDigital Marketing is the promotion and sale of a product or service through digital channels and the associated tactics that make it happen. Anchored in data and optimisation, Digital Marketing drives lead generation, word of mouth and brand preference; thus contributing to brand and business growth.
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Develop your skills in the dynamic and creative exciting Marketing and Communications industry. This program will provide you with in-depth knowledge into marketing strategies, social media, and leadership – providing you with the tools to succeed in this highly lucrative field.
This short course is designed to give you a very practical understanding of how market research is conducted and managed. You will learn the stages of market research – from identifying market research requirements in an organisation, developing a documented market research plan to describe its s...
You need a foundation level course that covers all the stuff you really need to know in marketing and communications. We get it.
Marketing is a powerful business tool used to help you better understand your consumer and sales landscape. It includes every element of how you communicate your business, product or service, whether you work for a corporation, government or for yourself, in a B2B or B2C context.
This course has been designed to introduce its students to the fundamental concepts behind marketing and communications.
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