Digital Marketing

by ATS Best Software Institute Claim Listing

Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run Ads campaigns and advertise on Facebook. Additionally, learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics.

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Course Details

Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run Ads campaigns and advertise on Facebook. Additionally, learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics.

 

Syllabus Digital Marketing:

Digital Marketing

  • Marketing Fundamentals
  • Welcome to DigitalMarketing
  • The Digital marketing Framework
  • What: Your Business
  • Who & When: Your Customer
  • Where:Marketing channels
  • Why:Marketing Objectives & KPIs

 

Content Startegy

  • Plane your contentnt
  • Creat content
  • Distribute & Promote Content
  • Optimize Website UX & Landing Pages
  • Measure Impact
  • Jobs in ContentMarketing

 

Social Media Marketing (Organic)

  • Social Media Landscape
  • Social Media Channels
  • Social Media Content
  • Implement & Monitor Campaigns
  • Measure Impact
  • Jobs in Social Media Marketing

 

Social Media Advertising (Paid)

  • Intro to Social Media Advertising
  • Platforms for Social Ads
  • Facebook - Getting Started
  • Facebook - Create Ad Sets
  • Facebook - Create and Manage Ads
  • Jobs in Social Media Advertising

 

Search Engine Optimization (SEO)

  • How to search work
  • Keywords
  • On-Site SEO: Optimize UX & Design
  • Off-Site SEO:Link-building
  • SEO Audit & Future of SEO
  • Jobs in SEO

 

Search Engine Marketing with AdWords (SEM)

  • Adwords & Keyword Selection
  • Create Text Ads
  • CPC Bidding
  • Navigate AdWords
  • SEM Metrics & Optimization
  • Jobs in SEM

 

Display Advertising

  • How Do Display Ads Work?
  • Display Ads & Targeting
  • Sales Models
  • Display Ads in AdWords
  • Video Advertising
  • Jobs in Display Advertising

 

Email Marketing

  • Email List Generation
  • Create an Effective Email Campaigns
  • Create an Email Plan
  • Measure Results
  • Jobs in Email Marketing
  • Evaluate Conversions
  • Optimize Campaign Budgets
  • Jobs in Marketing Analytics
  • Ghaziabad Branch

    H-500, Ghaziabad

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