Learn to plan, create, and execute a digital strategy while leveraging their own design capabilities, organic SEO approaches, and appropriate online platforms, along with the tools, insights, and outreach they offer.
DurationCourse description
This course introduces students to digital marketing approaches through social media, website content development, and automation.
Learn to plan, create, and execute a digital strategy while leveraging their own design capabilities, organic SEO approaches, and appropriate online platforms, along with the tools, insights, and outreach they offer.
Whether you want to build on your existing skills for your current career or gain new ones for a career change, our flexible delivery options make it possible for you to achieve your educational goals. With in-person, online and hybrid courses offered in a wide variety of interest areas, you can take a single course or work towards an academic credential. The choice is yours.
We look forward to welcoming you and assure you the resources and services needed to support your success are available.
This digital marketing planning course has the primary objective of making you aware of the importance of having a long-term vision (12 months) of your marketing strategy in order to calmly apply your action plan and measure the impact.
In this hands-on course, you'll discover proven methods for establishing an Internet presence and building a brand identity. You'll learn to incorporate SEO, advertising, email, social media, and more to develop an effective Internet marketing plan for your business even with little money to spend.
In this course, explore the latest digital marketing analytical tools, tactics and channels utilized by digital marketers. You will also learn specific techniques to use on various platforms that can be applied to your own organization.
MCIT's Fundamentals of Digital Marketing certificate aims to provide students with the conceptual framework and knowledge needed in developing strategic digital marketing campaigns.
Trainees will be able to use social media channels to amplify official messages, promote achievements and tackle fake news.
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