Digital Marketing

Anyone with an analytical mind, a hunger to learn and a dash of creativity can become a great digital marketer. If that’s you, this course is for you!

This course, designed for both students with and without experience in Digital Marketing, makes you a well-rounded professional.

Modules are picked to give you a well-rounded ability in Digital Marketing skills.

Module 1: Marketing 101

Get your marketing bases strong with this foundational module. Learn the importance of marketing and how it has evolved over the course of time. You'll also learn some important concepts related to digital marketing.

• 1. Marketing Fundamentals
• 2. Difference between Digital and Traditional marketing

Module 2: Organic Marketing

Like a soldier who has to know and learn his weapons thoroughly before entering the battlefield, you'll learn the popular forms of digital marketing methods available at your disposal.

• 1. Social Media Marketing
• 2. Content Marketing
• 3. Email Marketing
• 4.Video Marketing
• 5. Affiliate Marketing
• 6. Integrated Marketing

Module 3: Paid Marketing

Learn to use your marketing budget to run online ads effectively. By the end of this module, you'll know how to create campaigns and choose the appropriate advertising platform(s).

• 1. Google Ads and Facebook Ads
• 2. Copywriting Ads
• 3.Landing Pages
• 4.Graphic Design Basics

Module 4: Search Engine Optimization

Learn how to improve search engine rankings of a website through white hat methods. Specifically, you'll know the major factors of search engine ranking, as determined by Google, Bing, and Yahoo.

• 1. Search Engine Optimization
• 2. On page optimization
• 3. OFF page optimization
• 4. Link Building strategy

Module 5: Marketing Analytics

Understand the key metrics that determine the success of every marketing campaign. You will be rewarded hugely if you're able to dollarize your results. This module will help you do that.

• 1. Google Analytics
• 2. Google Tag Manager
• 3. Google Webmaster Tools
• 4. Other Tools