Digital Marketing

This course packs with the several aspects of the new digital marketing environment, including digital marketing analytics, SEO, SMM.

Learning Objective: In this module you’ll learn different aspects of digital marketing.

• Introduction to Digital Marketing
• The 4-C of digital Marketing
• Customer Persona
• Comparing digital & offline marketing
• Intro to Google Analytics & Webmasters tools
• Intro to Sales Funnel

Learning Objective: In this module you’ll learn about science behind SEO.

• Introduction to SEO
• Inbound vs Outbound Traffic
• Keyword Planning
• Domain & Page Authority
• Off Page SEO
• Link Building technique
• Backlinks
• Webmaster

Learning Objective: In this module you’ll learn how to use social media to gain organic traffic to your website.

• Intro to Social Media
• How to get referral traffic from social media sites?
• Other Sources of Organic traffic
• Running ads on social media sites

Learning Objective: In this module you’ll learn how to increase the visibility of your website using paid advertising.

• Intro to Google Search Ads
• Sources for paid Traffic
• Creating Ads in Google
• Display Advertising
• Creating & managing your Ad Campaign

Learning Objective: In this module you'll get to know the importance of Email Marketing & How it can be used to improve Sales of a business.

• Intro to Email Marketing
• Email Marketing Cycle
• Building Email List
• Creating A Lead Magnet
• Setting up Squeeze Page
• Tackling Spam
• Effective Content Strategies
• Tips to Improve Conversion

Learning Objective: In this module you’ll learn how to increase traffic to your website through Affiliate Marketing Techniques.

• Introduction to Affiliate marketing
• How Affiliate Marketing Works
• Major Affiliate Marketing Channels
• How to set up and run Affiliate Marketing
• Making money from Affiliate Marketing as Blogger 

Learning Objective: This module consists of Google Analytics.

• Introduction to Google Analytics
• Introduction to Sales Funnel
• Using Google Analytics to understand visitor behavior
• Heat Maps
• Introduction to Landing Pages
• Using Unbounce to create an effective landing page
• Conversions & Goals
• Ecommerce Analytics
• Multi Channel Funnels
• Adwords Analytics
• Tracking Website Performance using Google Analytics
• Tracking from Submissions & Clicks using events
• Optimize the overall campaign performance
• Intro to Enhanced Ecommerce in Google Analytics
• Learning from your Competitors
• Using tools for Competitive Analysis.