Digital Marketing

The short course in Digital Marketing focuses on the contemporary marketspace in which digital marketing takes place and aims at the implementation of digital marketing through the use of websites and different techniques that align to digital marketing such as search engine optimisation, e-mail marketing, social media marketing and content and affiliate marketing.

The purpose of this programme is thus to ensure that participants are able to implement digital marketing through the use of websites and different techniques that align to digital marketing as mentioned above.

Learning Outcomes:

• Introduction to the online marketing environment
• Creating an online presence
• Search Engine Optimisation (SEO)
• Content and Affiliate Marketing
• E-mail marketing
• Social media marketing
• Identify the digital marketer.
• Explain how digital marketing happens.
• Discuss the modern economy.
• Describe Customer 2.0
• Discuss the importance of a website for a business.
• Create a domain name for a website.
• Select the right keywords for a website.
• Write copy for a website.
• Plan a website.
• Create a website.
• Discuss search engine marketing.
• Explain search engine optimisation.
• Practice on page SEO.
• Be able to use online directories to collect competitor information from the marketspace.
• Explain and apply content marketing.
• Explain and apply affiliate marketing.
• Discuss the importance of e-mail marketing.
• Construct an e-mail marketing campaign.
• Discuss the benefits of social media marketing.
• Explain the different social media platforms.
• Create a Facebook Business Account.
• Construct a Facebook Advertising Campaign.
• Create a Twitter advertisement.
• Link social media accounts to a website.