Digital Marketing

Digital Marketing is the act of promoting and selling products and services by leveraging Online marketing tactics such as Social Media Marketing, Search Marketing, and Email Marketing.

What you'll learn:

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

Professionals who can apply digital marketing techniques to ensure business continuity are in great demand. We at JOT understand this and therefore bring you a course that breaks down digital marketing to its nuts and bolts to give a comprehensive overview of how to use it for business enhancements.

From learning about strategy, market analytics, developing content strategy to understanding about email, search and social media marketing, our in-depth courseware with practical examples and case scenarios will give you the skills necessary to plan and launch successful marketing campaigns for business success.