Digital Marketing

With the need for every business to have an online presence, you can’t ignore the power of digital marketing tools when it comes to effectively promoting a product or service.

The Malaysia Digital Marketing Training course was designed to give you the skills and knowledge to create effective digital campaigns in Malaysia and worldwide. Covering best practices and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing.

Course Content:

Whatever your topic, your team’s needs or your content requirements, we can customize a training course to suit you and your team’s individual needs.

• Explain how digital marketing has disrupted the traditional marketing mix

• Explain the role of the core digital marketing channels

• Set clear objectives for the different digital marketing channels

• How to write a digital marketing strategy for a business to grow online

• Be aware of the online consumer journey and how to effectively target your customers

• How to start a blog with WordPress and optimize it for search engines

• Learn the latest SEO skills, and understand how to rank your site on Google for better traffic

• How to use Local Business, so that you can use to help local business owners with their online marketing

• How to create an effective and actionable Social Media Marketing Plan

• How to write digital copy and content for Facebook, Twitter, Instagram, and LinkedIn.

• Develop a social media game plan that positions you clearly, raises your brand, attracts the right audience, and delivers concrete results.

• Learn Facebook marketing and re-marketing skills – how to integrate Facebook Pixels

Learning Outcomes:
We offer a full range of digital marketing training courses for your team and specialise in creating custom training courses to your requirements. We can also run full skill assessments to discover exactly what your training requirements are and develop custom content accordingly.

• Planning integrated digital marketing campaigns

• Create and/or improve a programme for measuring and improving digital media effectiveness

• Audit current approaches and identify areas for improving performance

• Search engine optimisation (SEO)

• Pay per click (PPC) marketing including Google Ads

• Google Display advertising: formats, targeting and programmatic

• Social Media including Facebook, Twitter, Blogging, Instagram, Pinterest, YouTube LinkedIn

• Content Marketing: developing a content calendar

• Partner marketing including affiliate marketing

• Online advertising including ad networks and behavioural targeting

• Email marketing including personalisation and automation

• Website site content and copy

• Digital analytics: an introduction to Google Analytics