Digital Marketing

Digital Marketing course is offered by Laqshya Institute. Laqshya Institute of Skills Training is one of the pioneer company having practical approach for various skill development programs.

Laqshya was founded in the year 2009 to promote Technical & Non Technical education in the state of Maharashtra covering a vast field
 

Overview of the main modules included in the training course.

Web Introduction

• Digital Marketing Overview

• Understanding website structure- Domain

• Sub Domains

On Page SEO

• Initial Site Analysis

• Competition Analysis

• Keyword Research

• Keyword Density, etc..

Off Page SEO

• Understanding links, anchors, follow nofollow | Google Mapping/Listing etc..

Social Media Optimization

• Facebook

• Instagram

• LinkedIn

• Google Plus- opengraph

• Page creation

Google Tools

• Google Analytics in depth such as, Google analytics, Google Console, keyword planner etc

E-mail and SMS Marketing

• Understanding how mail servers work

• Bulk marketing

• SMS/Whatsapp mktg etc..

You Tube Marketing

• Creating youtube channel

• Understanding annotations

• Cards

• Navigation etc..

Google Adwords

• Account creation

• Understanding PPC, CPM, CPA, CPL, and marketing funnel etc..