Digital Marketing

The Digital Marketing Course gives an overview of the full range of current digital promotion methods: SEO, ASO, PPC, Social Media, Affiliate Marketing, CRO, as well as how they can be combined and interact to create your own tailor-made strategy for success.

This course will teach you how to attract more visitors using the specific digital marketing techniques that will work for your project. You’ll get insights into how to improve your marketing strategy, and we will guide you through a hands-on experience of using the tools you need.

Who Is This Course For?

This course is suited to entrepreneurs, people wishing to move into a career in digital marketing, and to people who already work in the marketing field, but feel they need to deepen and extend their knowledge of online marketing. The information we give you will help you plan, implement and deploy the digital marketing activities most relevant to your marketing goals.

Course syllabus:

• Steps in Online Marketing - which are the channels included in the digital plan conception
• Search Engine Optimisation (SEO) - ways to improve the website position in search engines
• Search Engine Marketing - ways to plan, implement and optimise marketing campaigns on search engines in order to obtain a decent return on investment (ROI)
• E-mail Marketing - ways to plan, create, implement and measure marketing campaigns by email
• Display Marketing - ways to develop, plan and organise banner campaigns
• Social Media Marketing - identifying methods with communication results through social networks, tools and facilities of the social networks used to build and support the relationship with the clients
• Online Partnerships - understanding the affiliate marketing promotion
• Mobile Marketing - use of mobile devices in marketing campaigns
• Web Analytics - focus on understanding performance indicators, choosing measurement tools, analysing reports to increase the performance
• Online marketing strategy - making and implementing an online plan