Digital Marketing

Digital marketing refers to the marketing of products or services using technologies on the internet, including mobile phones or any digital medium.

In today's world, 65% of people spend their time on mobile devices or on digital media, and more than 3.1 billion users on social networking sites gradually increase the digital marketing revolution.

Digital marketing consists of the 5Ds: digital devices, digital platforms, digital media, digital data, and digital technology. There are some types of digital marketing, like online content promotion, search engine marketing (SEM), social media marketing (SMM), affiliate promotion, email marketing, and instant messaging marketing.

During this course, our NICAT institute will provide students with the opportunity to explore the event, production, and implementation of digital-marketing delivery methods, as well as email marketing, web-based marketing, Search Engine Optimization (SEO), Online Advertising, and Social Media.