Digital Marketing

Digital marketers are in high demand as organizations rely on digital marketing to build their brands online. Learn the latest best practices and industry trends in a hands-on, interactive environment.

Apply your skills while working with industry partners and preparing for a dynamic career that includes social media marketing, search engine optimization, marketing strategy, and analytics.

You learn to:

• Evaluate various digital strategies and media tactics to execute effective integrated marketing plans.

• Create digital marketing content using industry-standard methods and technologies.

• Optimize your content for internet search engines and your target audience.

• Adhere to digital advertising and marketing standards in accordance with Canadian legislation.

• Measure the success of digital marketing initiatives using industry-standard monitoring and tracking tools.

Graduate with recognized certifications from Hootsuite, Meta, and Google.

Work Experience

• Field experience is a mandatory credit course, providing the opportunity to apply your knowledge and skills outside the classroom.

  • Opportunities are typically unpaid and last approximately 5 weeks.

• Transportation, accommodations, and other costs related to work experience courses are your responsibility.

Study options

• Although this program’s delivery is noted as synchronous online, some of your learning is completed independently (asynchronous).

Choose NSCC

• This is a practical, hands-on program designed to mirror the processes found in digital and social media marketing roles.

Other Info

• You're expected to have basic Microsoft Office computer skills and access to technology to complete this program.

• A strong work ethic and a professional approach are key elements to your success in this program and career.

• This program mirrors working in industry. You should be prepared to work with industry-type expectations at a fast pace, be responsive, and meet tight deadlines.