Through face-to-face lectures, interactive PDFs, local case studies and small group discussions, you will be exposed to the latest digital technologies, techniques and tools for improving your organisation’s digital marketing and online brand-building efforts.
DurationIt is the age of digital, and we’re offering you an opportunity to develop the skills needed to thrive in the world of clicks, follows and likes.
If you’re currently involved in strategy, planning, marketing and advertising and want to implement strategies to increase brand awareness and showcase products and services online, then this is the course for you. Our course encompasses the targeted, measurable and interactive marketing of products or services using the latest digital technologies, with the ultimate aim of being able to reach and convert these leads into customers.
You will learn how to promote brands, build preference and increase sales as you seek to become a highly effective digital marketer.
Through face-to-face lectures, interactive PDFs, local case studies and small group discussions, you will be exposed to the latest digital technologies, techniques and tools for improving your organisation’s digital marketing and online brand-building efforts.
Our interactive course material will give you the skills to leverage these strategies and gain a digital competitive advantage for both your business and your career.
Oakfields College, with campuses in Lynnwood Ridge, Pretoria, Greenstone, Johannesburg and Somerset West, Cape Town was established to promote the development of skills training in a variety of industries, namely business, broadcasting, sound and photography, fashion and film, to name a few.
Oakfields College graduates are equipped for success, whether they begin a career right away or further their education through full-time study.
They will learn specific posting strategies for each platform, what content to use for those strategies and where to find it. They will also learn to start advertising campaigns across these platforms.
In this short course we examine how brand owners, managers and communicators are leveraging social media choices to deliver authentic and consistent communication to maximise brand-building opportunities.
Learn to create engaging content and develop the expertise to tell the stories you’re passionate about. Knowing how and where to engage your audience with a consistent stream of relevant, persuasive content is an integral skill.
All lessons consist of both theory and practicals which entails hands on training.
The workshop will enable B2B and B2C marketers to grasp business opportunities, cope with the challenges of digital transformation, promote brand communication and grow their business.
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