Digital Marketing

This introductory course will familiarise you with the definitions, terms and concepts of digital media in relation to digital marketing, and give you a broader understanding of the different types of digital media used in marketing communication.

Studying this course may be a good option if:

• You are considering a career in marketing and would like to gain a better understanding of what digital marketing entails.
• You are currently in a junior marketing position, and you want to improve, enhance, or update your skills.
• You are employed in a different role, and you want to make a career transition to marketing.

Entry requirements:

• No matric

Subjects covered:

•  Marketing in a Digital Age 1
  • Module 1: Introducing digital media and digital marketing
  • Module 2: Digital marketing strategy, development and digital channels

• Marketing in a Digital Age 2
• Module 3: Content, search and digital push marketing
• Module 4: Social media, video and affiliate marketing
• Module 5: Big data

Assessment and Award:

• Students are required to complete 2 assignments.
• There are no exams for this course.

Upon completion of this course, students will be awarded an Oxbridge Academy Skills Certificate: Digital Marketing from Oxbridge Academy.