This introductory course will familiarise you with the definitions, terms and concepts of digital media in relation to digital marketing, and give you a broader understanding of the different types of digital media used in marketing communication.
DurationThis introductory course will familiarise you with the definitions, terms and concepts of digital media in relation to digital marketing, and give you a broader understanding of the different types of digital media used in marketing communication.
Studying this course may be a good option if:
Entry requirements:
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Assessment and Award:
Upon completion of this course, students will be awarded an Oxbridge Academy Skills Certificate: Digital Marketing from Oxbridge Academy.
Oxbridge Academy is an established college offering distance learning courses to students in South Africa and abroad. With us you can study without Matric or choose to complete your Matric.
Being a Digital Marketing guru requires more than just learning internet and social media marketing platforms. It requires in-depth knowledge of how web design is done, a keen eye for high quality image design and writing copy that inspires action.
This course gives an overview of the different channels, media and resources available to the online marketer and builds an understanding of content marketing and customer experience in order to develop an effective strategy.
Being a Digital Marketing guru requires more than just learning internet and social media marketing platforms. It requires in-depth knowledge of how web design is done, a keen eye for high quality image design and writing copy that inspires action.
This is an invigorating career of strategy and innovation bringing both creativity and technology to the fore front of decision making. Whilst this programme covers marketing and advertising principals and concepts it has a special focus on digital marketing mediums and social media.
They will learn specific posting strategies for each platform, what content to use for those strategies and where to find it. They will also learn to start advertising campaigns across these platforms.
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