This introductory course will familiarise you with the definitions, terms and concepts of digital media in relation to digital marketing, and give you a broader understanding of the different types of digital media used in marketing communication.
DurationThis introductory course will familiarise you with the definitions, terms and concepts of digital media in relation to digital marketing, and give you a broader understanding of the different types of digital media used in marketing communication.
Studying this course may be a good option if:
Entry requirements:
Subjects covered:
Assessment and Award:
Upon completion of this course, students will be awarded an Oxbridge Academy Skills Certificate: Digital Marketing from Oxbridge Academy.
Oxbridge Academy is an established college offering distance learning courses to students in South Africa and abroad. With us you can study without Matric or choose to complete your Matric.
Digital marketing has become a requirement for a wider range of individuals across various levels of modern and effective business. Valuable to marketing specialists department to managers and entrepreneurs running their own businesses.
In this short course we examine how brand owners, managers and communicators are leveraging social media choices to deliver authentic and consistent communication to maximise brand-building opportunities.
Internet Marketing compromises the use of the internet to deliver promotional marketing messages to consumers. Internet Marketing includes email marketing, search engine marketing, social media marketing, display advertising and mobile advertising. Internet Marketing typically involves both a publi...
They will learn specific posting strategies for each platform, what content to use for those strategies and where to find it. They will also learn to start advertising campaigns across these platforms.
This course gives an overview of the different channels, media and resources available to the online marketer and builds an understanding of content marketing and customer experience in order to develop an effective strategy.
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