Digital Marketing

Digital Marketing is the process of marketing and advertising your product through the digital medium such as Google / Bing Search engines, Emails, Social Media (Facebook, Twitter, LinkedIn, Instagram), and Mobile apps.

The massive penetration of digital technology is leading to advanced communication and transforming the way in which we make, sell and buy things. The Internet quickly emerged from a minimal research network into a robust, exponentially growing commercial infrastructure. Digital marketing and e-commerce are, therefore, changing the manner in which business can reach and interact with customers.

Mobile technology is emerging, and Internet devices, such as tablet computers and smartphones with huge storage capacities, quick computing capacities and data transmission speeds are increasingly accessible and affordable, hence it increases the reach and popularity of Digital Market.

In order to better connect with its target customers and retain customers, companies started using Digital Marketing and have redefined their marketing strategies. Companies are using digital tools, such as search engine, blogs, Emails to increase their reach to the audience.

Unlike other traditional Marketing techniques like TV and prints, digital marketing provides significant benefits in terms of affordability and wide reach of audience. So many organizations are moving towards Digital Marketing to market their brand with reduced expenditure.