This course will provide participants with a fundamental understanding of the core principles of digital marketing. Apart from distinguishing between traditional and digital techniques, it will provide an overview of what is involved in creating and implementing effective digital marketing campaigns
DurationThis course will provide participants with a fundamental understanding of the core principles of digital marketing. Apart from distinguishing between traditional and digital techniques, it will provide an overview of what is involved in creating and implementing effective digital marketing campaigns.
The first day introduces participants to the basic aspects of digital marketing channels including: search marketing, social media marketing, mobile marketing and email marketing, as well as analytics.
The second day, introduces Google Ads and the importance of online search and display advertising. Participants will also learn how Google Ads can be used to effectively drive quality traffic to your website, as well as the technical skills needed. Participants will be shown how to set up a Google Ads account and develop a search and display advertising campaign through three key elements: keyword research, ad copy and landing pages.
This course module also addresses campaign settings and ongoing campaign management. Participants will be able to immediately apply skills learned via hands-on exercises.
Learning Outcomes
Explain the key concepts of Digital Marketing.
Identify the main channels of Digital Marketing.
Drive qualified traffic to their website through Google Ads search and display advertising.
Quest International University (QIU) is a comprehensive, research-led private university in Ipoh. When QIU was launched in 2011, we had a goal in mind of being more than a degree mill.
Any university can provide its graduates with a degree and an education. But we’re here to produce graduates who change the game. Innovators who leave a legacy in their creations. Leaders who push for positive change. And above all, to produce good people—caring, responsible, respectable individuals who care for their fellow man and the world around them. They are the QIU legacy.
Vision
The University aspires to be a model research-led private university with global strategic linkages oriented to deliver quality programmes and interdisciplinary research of international standing.
Mission
To offer cutting-edge, market-driven undergraduate and postgraduate programmes in the Medical and Allied Health Sciences, Pure and Applied Sciences, Engineering, Computer Technology, Business and Management, and Social Sciences fields that impact the local and global knowledge-economy.
To promote research and innovation in frontier disciplinary and interdisciplinary areas of study in its various programmes with collaborative links to premier universities and centres of excellence.
To promote student-centred learning and impart holistic education through extracurricular activities and soft skills training, including clinical/industrial exposure and technopreneurship training.
To be an outward-looking university that works closely with all segments of community and industry and thereby serve as a geographical focal point for socio-economic development of the State.
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