This course includes a Work Integrated Learning (WIL) experience in which your knowledge and skills will be applied and assessed in a real or simulated workplace context and where feedback from industry and/or community is integral to your experience
The accelerating pace of technological change coupled with increasingly mobile lifestyles and the commensurate explosion of media platforms has transformed marketing strategy and practice. Digital marketing fosters customer value creation and enhanced marketing strategy.
In this course you will explore a range of digital tools that support marketing strategy and tactics including social media, viral marketing, display and search ads, inbound marketing, search engine optimization, and mobile/wireless technologies.
This course will also introduce you to web analytics used to monitor and measure the effectiveness of a company’s digital strategy.
This course includes a Work Integrated Learning (WIL) experience in which your knowledge and skills will be applied and assessed in a real or simulated workplace context and where feedback from industry and/or community is integral to your experience.
RMIT was established in 1887 as the Working Men’s College with the aim of bringing education to the working people of Melbourne.
RMIT at a Glance:
Our teaching, learning and research programs are continually updated so that students, staff and graduates are equipped to meet the challenges of the 21st century.
At the same time, we have not forgotten our past as one of Australia’s original educational institutions, and we have remained true to our original philosophy.
Since 1887, our inner-city campus has been a vital part of the City of Melbourne, from the 1880s boom through world wars, the Great Depression and renewed prosperity during the second half of the 20th century.
RMIT was awarded royal patronage by Queen Elizabeth II for its educational service to the Commonwealth and contribution to the war effort, and RMIT remains the only higher education institution in Australia with the right to use the prefix “Royal” and the Monarchy's coat of arms.
During the 1990s, the institution gained university status and developed campuses in Bundoora and Brunswick in the city's northern suburbs, and later in Ho Chi Minh City and Hanoi in Vietnam.
In 2013, RMIT opened a research and industry collaboration centre in Barcelona, Spain. With significant teaching partnerships in Asia and Europe, as well as research and industry partnerships on every continent, RMIT has a strong global presence.
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