Digital Marketing

Digital Marketing can be defined as the process of promoting brands or products using the electronic channel & media. It mainly takes place via Internet. Digital Marketing Platforms include mobile phones, digital displays and any other digital medium.

As the name suggests, it makes use of the digital technologies. Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

Digital Marketing Channels are systems based on the Internet that can create, accelerate, and transmit product value from producer to a consumer terminal, through digital networks. Digital marketing is facilitated by multiple Digital Marketing channels, As an advertiser one's core objective is to find channels which result in maximum two-way communication and a better overall ROI for the brand.