Gain an overview of the digital marketing landscape in this survey course, and become ready to apply the fundamentals of marketing in this digital age.
DurationThe Internet, the digital revolution, and the move toward an information-based economy are dramatically changing business and the way products are marketed and sold. To be more successful in this "new marketing world," business people need to understand what is changing and how to use the new tools to their optimal advantage.
This course is for both veteran marketers who want to understand the new tools available through the Internet and those who are comfortable with Internet applications and the digital world but want to learn the marketing fundamentals as they apply to the Internet.
What You Can Learn:
For over a century, UCLA Extension has helped prepare people to live better lives through the power of education.
As one of the nation’s oldest, largest and most comprehensive continuing and professional studies providers, UCLA Extension gives you a wide range of options to advance in your career, switch careers, or achieve personal growth.
UCLA Extension offers:
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Courses specifically designed for working adults, college students, and lifelong learners
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In 18 weeks, University of Minnesota Digital Marketing Boot Camp will prepare you with the comprehensive digital marketing skills you need to create and execute successful real-world marketing tactics, including search engine optimization (SEO), paid and organic social media, marketing analytics,...
Learn how to create quality written content for Twitter, blogs, and other writing-based social media platforms. This course covers the core concepts of content marketing.
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