Gain an overview of the digital marketing landscape in this survey course, and become ready to apply the fundamentals of marketing in this digital age.
DurationThe Internet, the digital revolution, and the move toward an information-based economy are dramatically changing business and the way products are marketed and sold. To be more successful in this "new marketing world," business people need to understand what is changing and how to use the new tools to their optimal advantage.
This course is for both veteran marketers who want to understand the new tools available through the Internet and those who are comfortable with Internet applications and the digital world but want to learn the marketing fundamentals as they apply to the Internet.
What You Can Learn:
For over a century, UCLA Extension has helped prepare people to live better lives through the power of education.
As one of the nation’s oldest, largest and most comprehensive continuing and professional studies providers, UCLA Extension gives you a wide range of options to advance in your career, switch careers, or achieve personal growth.
UCLA Extension offers:
The excellence that comes with a UCLA-approved curriculum
Open enrollment—most courses require no admission decision
Evening, weekend, daytime and online courses
Locations throughout L.A.—Westwood, DTLA, and Woodland Hills
Certificate and specialization programs, transferable undergraduate
degree-credit, and continuing education credits
Custom programs and corporate education, available worldwide
Non-credit courses, workshops, and special events
Courses specifically designed for working adults, college students, and lifelong learners
???????Are you stumped for ways to generate leads or customers from social media? You are not alone. From twitter to youtube, small businesses are looking for ways to leverage Social Media to attract new business.
Maximize the Google search engine to find the information you want and help the public find your webpage. Learn how businesses conduct research and search for new customers online using programs like Google Analytics, Google Search Console, and Google AdWords.
Content Marketing focuses on building authority, amplifying a message, acquiring, and retaining an intended audience. Well written marketing content helps enhance the reputation of a trusted advisor.
This course will prepare you for success in social media campaign management, audience engagement and content communications.
Advanced digital marketing technology is fueling growth for businesses across all industries, with more and more companies now strategically enhancing their online presence to better serve customers and find new ones.
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