The cornerstone of every targeted marketing plan should be a digital marketing strategy. Students in this course will explore the development, production and implementation of digital-marketing delivery methods including, but not limited to, email marketing, web-based marketing, search-engine optimi
DurationThe cornerstone of every targeted marketing plan should be a digital marketing strategy. Students in this course will explore the development, production and implementation of digital-marketing delivery methods including, but not limited to, email marketing, web-based marketing, search-engine optimization (SEO), online advertising, and social media.
The curriculum will introduce tools to appropriately measure and evaluate the effectiveness of digital-marketing campaigns that are designed to improve the experience of the consumer. New trends, as well as key opportunities for innovation, will also be included.
Learning Objectives:
Understand the importance of a strong online presence and how it is achieved through strategic digital marketing practices
Learn the core digital marketing channels and how they are managed in a business setting
Understand how to evaluate the performance of each marketing channel using ecommerce metrics
Understand how to interpret web analytics data critically, and how to identify key takeaways to make actionable business decisions
Acquire tangible tools to build a digital marketing strategy
UC San Diego Division of Extended Studies International Programs is located on the stunning UC San Diego campus. We are dedicated to providing high-quality education and valuable experiences to international students and professionals looking to study abroad.
Our comprehensive programs offer a range of courses and certificates, including English language courses and Teaching English as a Foreign Language (TEFL) certificates through the UC San Diego English Language Institute. We also offer certificates in Business and Project Management, as well as university credit programs that allow students to take classes in various academic departments on the University of California San Diego campus.
Our International Programs team is committed to providing exceptional support to our students throughout their academic journey. We have a team of experienced international student services staff to assist with every aspect of studying abroad, from orientation to housing, to cultural immersion activities. Our goal is to ensure that every student has a fulfilling and enriching experience while studying with us.
We take pride in the quality of education and the services we offer at UC San Diego Division of Extended Studies International Programs, and we are committed to providing our students with the best possible experience. Join us and discover the limitless possibilities of international education at one of the world's leading institutions.
Mission
We provide meaningful non-degree international educational opportunities, intercultural experiences, and innovative collaboration to help students and stakeholders achieve their personal, professional, and institutional goals.
Vision
We inspire and empower a global community of lifelong learners to change the world.
Core Values
Marketing professionals must demonstrate their ability to analyze, understand, and use data. In this course, you will use a variety of analytics tools (with a focus on Google Analytics) to interpret and present data.
Gain an overview of the digital marketing landscape in this survey course, and become ready to apply the fundamentals of marketing in this digital age.
Excel your skills in the basics of digital marketing with our live Interactive Advertising course. There are 46 modules to explore, all created by expert faculty, packed full of practical exercises and real-life case studies and examples to help you turn knowledge into action
Launch your career in digital marketing or create an effective marketing strategy for your business. Learn SEO, social media marketing, paid search strategies, and analytics tracking from top digital marketing experts.
This 1-day course begins with content marketing, proceeds through each major platform (such as Facebook, Twitter, LinkedIn, Instagram, YouTube, TikTok, and Pinterest), and helps you to make a plan for how to market a business on social media.
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