Digital Marketing

This course is designed for practical learning, therefore, most concepts will be linked with hands-on training, where students will be expected to work with marketing datasets, dummy display ads, virtual website optimisation, SEO based on instructions in lectures and class discussions.

The live experience of analysing responses with analytical software, the launching of dummy display ads, creating optimisation of website through Google Ads are some of the key features of the programme.

At the end of this course, the participants will understand various channels and activities essential to plan to implement and manage an effective digital marketing strategy for their businesses. The course will equip them for various online marketing certificates like Google ad words, Facebook, Google Analytics (GA).

Course Highlights:

• Digital Marketing Overview

• Digital Mkt. vs Traditional Mkt.

• Social Media Marketing

• Search Engine Optimization

• Search Console Tools

• Google My Business

• Search Engine Algorithms

• Google Analytics

• Website Planning Process

• Facebook Marketing

• Twitter Marketing

• LinkedIn Marketing

• Instagram Marketing

• Email Marketing

• Lead Generation