This Digital Marketing Micro-credential will give you the practical skills to make the most of the platforms and tools you need to implement and execute an effective digital marketing plan.
DurationCombine your existing marketing skills with digital marketing expertise!
This Digital Marketing Micro-credential will give you the practical skills to make the most of the platforms and tools you need to implement and execute an effective digital marketing plan.
During this course, you’ll learn the principles of digital marketing and develop practical skills using online tools and platforms. Reduce costs by bringing your digital marketing in-house to more rapidly implement your online strategy.
You’ll start by clearly defining your market and identifying their media consumption trends. You’ll develop your unique selling proposition and create a plan to effectively communicate your brand and message online.
You’ll identify social media platforms and content that reaches your target audience. You’ll learn how to design and implement effective email campaigns. Explore advertising platforms and plan targeted campaigns, learning when and how to use SEO, SEM, Email marketing, social custom audiences and re targeting.
You’ll be able use a range of engagement measures to monitor and report on outcomes and goal achievements of your online campaigns.
Yoobee College of Creative Innovation is New Zealand’s largest specialist creative and technology college. We’ve been fuelling the creative and technology industries for over 30 years with talented Animators, Filmmakers, Designers, Techies, and Game Developers.
Through weekly expert sessions, and blogging, you will examine a variety of social media channels and acquire the knowledge and skills necessary for developing and implementing a platform-specific social media plan.
This Google Ads course shows you the secret step-by-step Google Ads process to apply that would get you noticed in your market by people who want to buy from you, do business with you or need your services and are willing to pay well.
This short course looks at what big data is and it’s role in content marketing strategy. It will also explore the types of marketing channels and how they shape the distribution of data to consumers.
Rosalina and her team of associates have been working with a wide range of sectors to refresh business and e-commerce websites, content, social media, publish and market mobile apps. We act as your sounding board, keep you on track and focused to complete the required work to effectively to grow
This course teaches you the foundations and fundamentals of design, web, content creation, digital marketing, campaigns, and consumer behavior. You will use real-world scenarios to inspire your entrepreneurial spirit and prepare you for working across multiple marketing disciplines.
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