Digital Marketing

Combine your existing marketing skills with digital marketing expertise!

This Digital Marketing Micro-credential will give you the practical skills to make the most of the platforms and tools you need to implement and execute  an effective digital marketing plan.

During this course, you’ll learn the principles of digital marketing and develop practical skills using online tools and platforms. Reduce costs by bringing your digital marketing in-house to more rapidly implement your online strategy.

You’ll start by clearly defining your market and identifying their media consumption trends. You’ll develop your unique selling proposition and create a plan to effectively communicate your brand and message online.

You’ll identify social media platforms and content that reaches your target audience. You’ll learn how to design and implement effective email campaigns. Explore advertising platforms and plan targeted campaigns, learning when and how to use SEO, SEM, Email marketing, social custom audiences and re targeting.

You’ll be able use a range of engagement measures to monitor and report on outcomes and goal achievements of your online campaigns.