This 10-week program will provide a hands-on ability to use and apply a variety of today's essential in-demand digital marketing tools and areas of expertise.
The Ottawa Digital Marketing Certificate (DMC) is recommended for marketing students and recent graduates, early or mid-career Marketing or Communications professionals, or organizations looking to enrol members of their marketing team to advance their digital marketing skills.
This 10-week program will provide a hands-on ability to use and apply a variety of today's essential in-demand digital marketing tools and areas of expertise.
The program is designed, developed and delivered by a team of industry experts under the direction of Craft + Crew, a leading Ottawa digital marketing agency.
It is hosted and certified by the Telfer School of Management and aims to enhance the strategic capabilities and tangible skills required to enhance your career as an advanced digital marketer.
This certification will provide you with a strong foundation in the core concepts of digital marketing. You will also gain an in-depth understanding of how to effectively strategize and implement powerful digital campaigns that convert prospective customers and clients into qualified leads.
Program Modules:
Introduction to the Ecosystem
Strategy, Planning, and ROI
Understanding Customers
Content Marketing
Social Media and Personal Brand
Workshop: Effective Landing Pages
Search and Display Advertising
Social Media Advertising
Marketing Automation and Technology
Reputation Marketing
Data, Analysis, and Reporting
Workshop: Compare and Evaluate Tools
Marketing Industry Panel
Final Project: Strategic Proposal and Pitch
Everyone who joins the tight-knit community that makes up our management school is immediately engaged in the business of building a better Canada.
Our students are fully immersed in a learning experience that goes beyond the classroom and takes them out into the practical world, where they benefit from working with partners to make a real impact in their world.
This exposure prepares our students to become a new generation of leaders ready to apply their learning to the world around them.
Our faculty devotes themselves to conducting leading-edge research that produces the insights and ideas that we use to shape our unique curriculum.
Our staff is committed to providing the support that makes all this important work possible, united by a shared belief that better business means a better Canada, and that a better Canada means a better world.
Our Vision:
A greener, healthier, happier, wealthier Canada for all.
Our Mission:
To empower current and future societal leaders with the knowledge and tools to influence smarter decisions about policy and practice to create a better Canada.
What Sets Us Apart:
Telfer takes a results-oriented approach to the realization of a Better Canada. The research and data analysis we do generates the very same knowledge that we share with our students and with key constituencies in Canada and around the world.
Telfer is driven by a passion for delivering positive societal outcomes in line with what we value: people, the planet, and profit. We measure our success in terms of how our actions align with macro, societal outcomes.
We educate our students, through course work and work experience to become better decision-makers. We share knowledge with current decision-makers to inform their policy choices, as well as illuminate the potential impacts of their options.
While other business schools concentrate on building capital, at Telfer, we are devoted to building a better world.
Trainees will be able to plan and implement strategies to manage digital media platforms.Â
This digital marketing planning course has the primary objective of making you aware of the importance of having a long-term vision (12 months) of your marketing strategy in order to calmly apply your action plan and measure the impact.
Did you know, more folks check Facebook or log in to YouTube more each day than listen to the radio receiver or read a newsprint. If you aren’t reining in the great power of social media you are overlooking away on an enormous sales and profitability opportunity.
This training aims to equip students with the knowledge necessary to understand the positioning of this practice in a context of marketing strategy and proceed with the implementation of SEO improvement tactics.
In this course, explore the latest digital marketing analytical tools, tactics and channels utilized by digital marketers. You will also learn specific techniques to use on various platforms that can be applied to your own organization.
© 2025 coursetakers.com All Rights Reserved. Terms and Conditions of use | Privacy Policy