Digital Marketing Certification

Gain essential Digital Marketing skills with hands-on instruction from industry leaders working at the best global tech companies like Amazon, Meta, and Microsoft.

Concepts

• Brand Positioning

• Customer Journey

• Marketing Plan

• AI in Marketing

• Content Branding

• Content Strategy

• Copywriting

• SEO

• PPC

• Display Ads

• Remarketing

• Campaign Optimization

• Future of Advertising

• Websites and Landing Pages

• Google Analytics

• UGC

• Storytelling

• Email Marketing

• Drip Campaigns

Frameworks

• Exchanging value

• Marketing as an art & science

• Data-driven marketing strategy

• 6 steps to creating a marketing plan

• SMART goals

• Customer journey maps

• AI in Digital Marketing

• Content Strategy

• Keywords and targeting

• Keyword mapping

• Branding and positioning in content

• Content Pillars

• AI Content Marketing

• Content Authenticity

• Copywriting Strategy

• How to write persuasive copy

• Call-to-actions (CTAs)

• Prompt engineering techniques

• SEO Components

• Backlink Strategy

• Google's Quality Score Formula

• Keyword match types

• Creating ad copy

• Building a social media marketing strategy

• UGC and Influencer content strategy

• Mastering Storytelling

• Setting up an email marketing campaign