Digital Marketing Course

by School of IT

This Digital marketing short course is for business owners or students looking to expand their online presence. Including to use the digital course for existing and aspiring marketing enthusiasts. Not to mention people who have working knowledge in a marketing space.

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Course Details

This Digital marketing short course is for business owners or students looking to expand their online presence. Including to use the digital course for existing and aspiring marketing enthusiasts. Not to mention people who have working knowledge in a marketing space. Overall you can use this course to upgrade your skill set.

 

Course Objectives.

By the end of the Digital Marketing Courses, students will have usable knowledge of the following:

  • Overall plan your online business strategies
  • Get started with search, including to make search work for you.
  • Understand and create content/posts that drives user engagement.
  • All in all make it easy for people to find a business on the web.
  • Not to mention advertising on a social media platform.
  • Learn how to be found locally and internationally.
  • Overall learn about google analytics, google adsense and marketing strategies.
  • Implement social media marketing strategy reporting systems.
  • Learn ROI and how to benchmark standards.
  • Be able to make mobile work for you.
  • Implement and be noticed with search ads.
  • Overall track and measure web traffic.
  • Implement conversion and lead strategies.
  • Not to mention online advertising.
  • Somerset West Branch

    155 Main Road, Somerset West Central, Somerset West, Cape Town
  • Observatory Branch

    2 Fir Street, Observatory, Cape Town

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