The Digital Marketing Diploma Program at ABM College helps equip students with various strategies, techniques and skills needed for a successful career as a digital marketer.
The Digital Marketing Diploma Program at ABM College helps equip students with various strategies, techniques and skills needed for a successful career as a digital marketer.
Students will be immersed in the world of all digital channels including social media, email marketing, web design, SEO and more. Students end with a 4-week practicum to develop and execute online business strategy in a hands-on, real-world environment.
Digital Marketing Diploma Highlights
ABM College’s Digital Marketing program was designed to help cultivate students with forward-thinking programs and a combination of theory and technical skills to help make them versatile and well-rounded professionals.
This program aims to educate students on the skills required to design, implement and manage successful multi-channel digital campaigns. Students will learn to create actionable digital marketing strategies and gain knowledge to increase sales and market awareness of small businesses and enterprises.
This program offers a comprehensive course that provides the essential knowledge and skills required in modern-day businesses.
Students will learn more about the fundamentals of Digital Marketing which includes:
An in-depth understanding of Google Ads and other PPC advertising
Search Engine Optimization (SEO) principles, application, and theory
Business communication, consumer behaviour, and e-commerce strategies
Social media, content and mobile marketing theories and application
Digital marketing analytics with a focus on data interpretation, analysis as well as research processes and methodologies
ABM College commits to adapting reasonable procedures to ensure students have the opportunity to successfully complete their studies. The college maintains a professional setting by assuring a safe, respectable, and fair environment for all students and staff members.
Students and staff are required to support the academic and ethical standards of ABM College. Violations of the policies and standards may be subjected to suspension and/or expulsion under the conditions of inadequate performance and unacceptable actions.
Student Attendance and Academic Policy:
Punctual and regular attendance in class is mandatory to ensure an optimal learning environment at ABM College. Classes are intended to be interactive and participative.
If there are any extenuating circumstances concerning a student’s absence, the instructor or office staff should be notified as soon as possible.
It is the student’s responsibility to review the course material prior to class to develop an understanding of the background knowledge with our course curriculum. Students will be accountable for learning any missed material due to absence.
Students are expected to complete assignments in the time allowed by instructors. Assignments are to be completed individually. There is a zero tolerance policy at ABM College regarding plagiarism and academic dishonesty. Academic dishonesty or plagiarism will result in an automatic zero in the assignment or exam.
Daily attendance is taken by instructors. Student absences are taken seriously at ABM College. Absences lasting for more than two consecutive days must be accompanied by a valid reason with the proper documentation. A reasonable excuse for an absence must describe circumstances requiring the student’s absence (e.g. medical, family emergency, etc.). The inability to provide a valid reason or documentation may result in expulsion from the college. ABM College will seek to be consistent and reasonable in its approach to determine the parameters of a valid reason for any absences.
Section 6(c) of the Alberta Institution Designation Agreement (AIDA) states educational institutions are required to consider a student with student loans as withdrawn if they have not attended class for five consecutive days without an excused absence. The school must consider the student as withdrawn (for the purpose of student funding) and notify AET of the withdrawal. The effective date of the student’s withdrawal is the first of the five days that the student was absent.
The institute may continue to allow withdrawn students to remain in their program, but the students will no longer be eligible for student funding.
Trainees will be able to use social media channels to amplify official messages, promote achievements and tackle fake news.
In the fast-paced evolution of Digital Marketing, the function of Social Media Marketing is important. Traditional marketing remains in today's world, but marketers are focusing on this cutting-edge medium to engage with their target market.
In this training, you will be able to understand that your position on Google is the number one factor in your online visibility. The more visible you are, the more chance you have of attracting potential customers, therefore increasing your turnover!
Website SEO training. Learn how to optimize your portal so that it is positioned in search engine results. This SEO course explains the parameters to consider, discusses the management of AdWords campaigns.
In this course, explore the latest digital marketing analytical tools, tactics and channels utilized by digital marketers. You will also learn specific techniques to use on various platforms that can be applied to your own organization.
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