Digital Marketing Essentials for Leaders

Our vision

Our vision is to be a world-renowned Business School, to advance education, knowledge and wisdom for the good of society. As part of The University of Manchester, our vision works to achieve that of the University: 

Our future: Knowledge, Wisdom and Humanity

• The University of Manchester's Strategic Plan will take us into our third century. It builds on a rich heritage of discovery, social change and pioneering spirit that is at the heart of our University and our city region.

Our University is a powerhouse of research, with a history of world-changing achievements, and is ranked among the leading research universities globally. We strive to achieve research excellence across all our disciplines, with outputs that have ‘impact’ on the business community and policy makers.

Teaching and Learning

As an institution built on world-class research, we want to share knowledge to challenge and transform our students, giving learners of all ages and backgrounds the chance to contribute to positive change, improving their lives and those of others.

We will inspire learners with challenging ideas, knowledge and wisdom, and help them develop the capabilities needed for a stellar career. Our teachers will be supported to deliver the highest levels of student satisfaction, embracing digital opportunities and placing personalisation at the heart of what we do.

Social responsibility

We were the first British university to set social responsibility as a core goal. From our access programmes and scholarships to our research tackling the world's biggest questions, we make a difference on a local, national and global scale.

We will now establish our University as the sector's leader for social impact by engaging our communities in our work, enabling all our people to help bring about a better world and embedding responsible processes and environmental sustainability in all our key activities.