This course gives students a general introduction into the world of digital marketing. The content allows students the opportunity to develop essential skills needed to enter the marketing industry and be able to perform professionally within the workplace or progress onto higher education.
DurationThis course gives students a general introduction into the world of digital marketing. The content allows students the opportunity to develop essential skills needed to enter the marketing industry and be able to perform professionally within the workplace or progress onto higher education.
This qualification gives learners experience of the breadth and depth of the sector that will prepare them for further study or training.
The programme covers the following content areas:
Knowledge learnt, and activities and skills involved in the programme will provide students with a sound background when investigating their future employment and career planning.
We offer full-time courses for school leavers including A Levels and vocational qualifications, full-time Access to Higher Education courses, part-time adult professional development, entry level and recreational courses as well as full and part-time degree level study.
Learning digital marketing has never been more enjoyable or simple, as our digital marketing training at Future Connect Training will assist you in increasing your sales, traffic, profitability, and brand awareness.
Our Digital Business Skills – digital marketing training program has been developed in partnership with the People 1st, National Skills Academy for Retail, and Association of Town and City Management (ATCM).
You will learn how to set and manage budgets for Adwords campaigns, measure and analyse their effectiveness by exporting detailed campaign management reports in order to see how they align with established baseline expectations.
The course covers the foundational aspects of content designing, creation and developing effective content strategies: using analytics to improve content creation and engagement, adhere to GDPR, tricks for structuring webpages, user behaviour plus engaging course notes for students to take away.
I have used many software tools over the years I have been in digital marketing and I do have my favorites but it's important to use the right marketing technology for the right purpose. I advise on the best tools for your business needs, resources and budget.
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