This course gives students a general introduction into the world of digital marketing. The content allows students the opportunity to develop essential skills needed to enter the marketing industry and be able to perform professionally within the workplace or progress onto higher education.
DurationThis course gives students a general introduction into the world of digital marketing. The content allows students the opportunity to develop essential skills needed to enter the marketing industry and be able to perform professionally within the workplace or progress onto higher education.
This qualification gives learners experience of the breadth and depth of the sector that will prepare them for further study or training.
The programme covers the following content areas:
Knowledge learnt, and activities and skills involved in the programme will provide students with a sound background when investigating their future employment and career planning.
We offer full-time courses for school leavers including A Levels and vocational qualifications, full-time Access to Higher Education courses, part-time adult professional development, entry level and recreational courses as well as full and part-time degree level study.
Professionals in management positions must be prepared to support colleagues and team members differently as their working environments and styles change to remote or hybrid working. They will need to adapt to new digital ways of working to keep pace and ensure that colleagues remain motivated
ITY Marketing is an online marketing agency that creates and implements strategies to increase online visibility, nurture customer engagement and drive business growth. We are a small and highly agile team with an impressive track record in the online marketing world. Based in Edinburgh.
Search Engine Optimisation (SEO) is the process of improving a website to increase organic visibility for specific search queries. The goal of SEO is to improve the quality and quantity of traffic to your website through tweaks in your code and the structure of your site.
This exciting, practical course will allow you to create a podcast, produce a short film, learn more about the advertising and marketing industry and allow you to create your own advert using Photoshop. You will also learn about the introductions of animation, creating your own piece of animation i...
A strong social media presence is key to reaching out to new customers and a platform in which you can showcase your business. Social media is able to support promotional material with the added bonus of others being able to share your products.
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