Digital Marketing Extended Certificate (Level 3)

This course gives students a general introduction into the world of digital marketing. The content allows students the opportunity to develop essential skills needed to enter the marketing industry and be able to perform professionally within the workplace or progress onto higher education.

This qualification gives learners experience of the breadth and depth of the sector that will prepare them for further study or training.

The programme covers the following content areas:

• Careers in Marketing
• Customer Communications
• Branding Products and Services
• Marketing an Event
• Activating a Brand
• Work Experience in Marketing
• Influencer Marketing
• Marketing Research for a Start-up Business

Knowledge learnt, and activities and skills involved in the programme will provide students with a sound background when investigating their future employment and career planning.