This microcredential is focused on the knowledge and skills needed to leverage and best use digital marketing from a business perspective.
DurationThis microcredential is focused on the knowledge and skills needed to leverage and best use digital marketing from a business perspective.
Learn the fundamentals of digital marketing, including eCommerce and Shopify, understand the impact of an online presence as you study risk and crisis management, and find out how to communicate these impacts to both external and internal stakeholders.
Consisting of three online courses, this program is designed for learners who need to better understand the landscape of digital marketing as it relates to growing their business.
The microcredential will be particularly relevant to business owners, managers, entrepreneurs, not-for profits, traditional marketers wanting to upskill, and workers looking to re-skill into the rapidly growing field of digital marketing.
The University of Alberta in Edmonton is one of the top teaching and research universities in Canada, with an international reputation for excellence across the humanities, sciences, creative arts, business, engineering and health sciences.
Mission:
Within a vibrant and supportive learning environment, the University of Alberta discovers, disseminates and applies new knowledge through teaching and learning, research and creative activity, community involvement and partnerships.
The U of A gives a national and international voice to innovation in our province, taking a lead role in placing Canada at the global forefront.
Vision:
To inspire the human spirit through outstanding achievements in learning, discovery and citizenship in a creative community, building one of the world's great universities for the public good.
Digital marketing has become the primary channel for businesses large and small to communicate with prospective customers. Digital Marketing Fundamentals lays the groundwork for students to understand how online and offline marketing methods work together to deliver results.
Discover the content of our Level 1 Google Ads training and learn how to create and optimize your first sponsored link campaigns that will make your website soar to the top of the search engines.
This workshop lays the groundwork for a successful campaign. If you are just getting started with AdWords, this is the workshop for you! Attendees leave with a better understanding of how the AdWords system works, how campaigns should be structured.
Learn how to coherently integrate your activities on the web, while developing a digital marketing strategy aligned with your company's business objectives.
Learn the techniques and best practices you need to successfully manage marketing campaigns, create an appealing brand image, identify target markets, develop effective marketing strategies, and measure ROIs.
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