This microcredential is focused on the knowledge and skills needed to leverage and best use digital marketing from a business perspective.
DurationThis microcredential is focused on the knowledge and skills needed to leverage and best use digital marketing from a business perspective.
Learn the fundamentals of digital marketing, including eCommerce and Shopify, understand the impact of an online presence as you study risk and crisis management, and find out how to communicate these impacts to both external and internal stakeholders.
Consisting of three online courses, this program is designed for learners who need to better understand the landscape of digital marketing as it relates to growing their business.
The microcredential will be particularly relevant to business owners, managers, entrepreneurs, not-for profits, traditional marketers wanting to upskill, and workers looking to re-skill into the rapidly growing field of digital marketing.
The University of Alberta in Edmonton is one of the top teaching and research universities in Canada, with an international reputation for excellence across the humanities, sciences, creative arts, business, engineering and health sciences.
Mission:
Within a vibrant and supportive learning environment, the University of Alberta discovers, disseminates and applies new knowledge through teaching and learning, research and creative activity, community involvement and partnerships.
The U of A gives a national and international voice to innovation in our province, taking a lead role in placing Canada at the global forefront.
Vision:
To inspire the human spirit through outstanding achievements in learning, discovery and citizenship in a creative community, building one of the world's great universities for the public good.
In this one-year post-secondary program, you will develop your understanding of PPC marketing, effective copywriting, and campaign management techniques, all of which will help you to become an asset in any marketing role.
Digital marketing is an important and broad technique to optimize both inbound and outbound marketing campaigns through the integration of various online channels such as social media platforms, websites, blog posts, emails, videos, and search engines.
For you to know more about proper optimization you need to understand more about a search engine The activity of these search engines are very structured especially on website encounters each day.
This training aims to equip students with the knowledge necessary to understand the positioning of this practice in a context of marketing strategy and proceed with the implementation of SEO improvement tactics.
This gives you an opportunity to gain valuable work experience and have relevant experience in any industry as Digital Marketing Professional.
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