This microcredential is focused on the knowledge and skills needed to leverage and best use digital marketing from a business perspective.
DurationThis microcredential is focused on the knowledge and skills needed to leverage and best use digital marketing from a business perspective.
Learn the fundamentals of digital marketing, including eCommerce and Shopify, understand the impact of an online presence as you study risk and crisis management, and find out how to communicate these impacts to both external and internal stakeholders.
Consisting of three online courses, this program is designed for learners who need to better understand the landscape of digital marketing as it relates to growing their business.
The microcredential will be particularly relevant to business owners, managers, entrepreneurs, not-for profits, traditional marketers wanting to upskill, and workers looking to re-skill into the rapidly growing field of digital marketing.
The University of Alberta in Edmonton is one of the top teaching and research universities in Canada, with an international reputation for excellence across the humanities, sciences, creative arts, business, engineering and health sciences.
Mission:
Within a vibrant and supportive learning environment, the University of Alberta discovers, disseminates and applies new knowledge through teaching and learning, research and creative activity, community involvement and partnerships.
The U of A gives a national and international voice to innovation in our province, taking a lead role in placing Canada at the global forefront.
Vision:
To inspire the human spirit through outstanding achievements in learning, discovery and citizenship in a creative community, building one of the world's great universities for the public good.
Students take an in-depth look at social and digital media communication technologies from the perspective of a small-to-medium-sized enterprise (SME). Students learn the potential impact of these technologies and how they can be used to build long-term customer relationships.
Digital marketing has become the primary channel for businesses large and small to communicate with prospective customers. Digital Marketing Fundamentals lays the groundwork for students to understand how online and offline marketing methods work together to deliver results.
This training is for anyone who wants to acquire basic knowledge of Google Analytics, understand the sources of traffic and the different reports offered by the tool.
Learn the skills needed to maximize your social media imprint and impact.
Get the up-to-date training and hands-on experience you need to launch your business career. The Business and Digital Marketing Management diploma program will provide you with the latest skills in social media, web, and digital marketing.
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