Digital Marketing For Business

This micro­cre­den­tial is focused on the knowl­edge and skills need­ed to lever­age and best use dig­i­tal mar­ket­ing from a busi­ness per­spec­tive.

Learn the fun­da­men­tals of dig­i­tal mar­ket­ing, includ­ing eCom­merce and Shopi­fy, under­stand the impact of an online pres­ence as you study risk and cri­sis man­age­ment, and find out how to com­mu­ni­cate these impacts to both exter­nal and inter­nal stakeholders.

Con­sist­ing of three online cours­es, this pro­gram is designed for learn­ers who need to bet­ter under­stand the land­scape of dig­i­tal mar­ket­ing as it relates to grow­ing their busi­ness.

The micro­cre­den­tial will be par­tic­u­lar­ly rel­e­vant to busi­ness own­ers, man­agers, entre­pre­neurs, not-for prof­its, tra­di­tion­al mar­keters want­i­ng to upskill, and work­ers look­ing to re-skill into the rapid­ly grow­ing field of dig­i­tal marketing.