Digital Marketing Fundamentals

This course has been designed as an introduction to digital marketing where learners will get a complete understanding of the different types of digital ads, how they’re bought, how much they cost, how they’re targeted, and more.

Learners will be equipped with informed decisions in the planning of marketing campaigns, identifying the appropriate platform for their marketing campaign, designing marketing collaterals and executing their social media campaigns.

At the end of this course, you should be able to:

• Recognize digital marketing analytics trends
• Analyse your existing customers and potential target audiences and conduct an audit on your competitors’ websites
• Recognize the key metrics to track and optimize your digital marketing ad spend
• Attribute various marketing campaigns and platforms to overall campaign performances to measure the Return on Investment (ROI) for each campaign and platform
• Facebook Ads Manager
• Set up their Google Analytics account and interpret Google Analytics reports
• Design tips for creating eye-catching content with Canva