This course has been designed as an introduction to digital marketing where learners will get a complete understanding of the different types of digital ads, how they’re bought, how much they cost, how they’re targeted, and more.
DurationThis course has been designed as an introduction to digital marketing where learners will get a complete understanding of the different types of digital ads, how they’re bought, how much they cost, how they’re targeted, and more.
Learners will be equipped with informed decisions in the planning of marketing campaigns, identifying the appropriate platform for their marketing campaign, designing marketing collaterals and executing their social media campaigns.
At the end of this course, you should be able to:
At First Media Design School, we have a worthy ambition that continues to be realised when we enhance the employability of our students, from all walks of life, regardless of age.
That’s right boomers, we believe in you too! Think certified workshops and programmes that are bound to keep you ever relevant and kept up with the times. Run by designers, for designers – that’s First Media for you.
This 5-day programme addresses these gaps and provides business owners with the confidence to know how to be effective in dealing with their own teams and/or an agency/vendor in the analysis, planning, implementation and measurement of an effective digital marketing plan.
Become proficient in launching successful digital campaigns from ideation (persona, strategy) to omni-channel implementation (Google ads, Facebook ads, SEO… etc.) to data-driven optimisation (experiments, analytics).
The course also covers conversion tracking with the Facebook pixel, and retargeting users who have previously interacted with your brand's page or website. Plus, learn how to use the Power Editor to quickly duplicate ads with different targeting or imagery, and move ads between accounts
Join us to learn how various popular social digital tools, social media platforms, a well-planned content strategy can play significant roles in your personal branding, role as an Influencer or to increase brand awareness and enhancing your business
We partner up with businesses to co-curate a digital marketing strategy that works. Understanding its target audience goes beyond identifying segments to formulate digital strategies led by the customer journey, to send the right message at the right moment
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